Sr. Director, Brand Marketing

This role leads the development and execution of Brand and Marketing strategy for Red Bull New York and Sports Illustrated Stadium. Reporting to the Chief Marketing Officer, it translates consumer insights, club priorities, and commercial objectives into clear plans that build relevance, grow fandom, and drive attendance. The role owns brand positioning, annual Marketing planning, and brand expression across campaigns, content, stadium environments, and merchandise, and leads the brand, creative, and social functions.

• Lead the development and execution of Brand and Marketing strategy for Red Bull New York and Sports Illustrated Stadium, translating consumer insights, club priorities, and commercial objectives into plans that build relevance, grow fandom, and drive attendance.
• Own brand positioning, annual Marketing planning, and brand expression across campaigns, content, stadium environments, and merchandise, ensuring consistent expression across venue marketing, digital channels, signage, and physical environments.
• Steward the Red Bull New York and Sports Illustrated Stadium brands, ensuring consistency, distinctiveness, and emotional resonance across all channels, and translate club values and business objectives into creative campaigns that build fan affinity, spark conversation, and drive results.
• Serve as a core leader within the integrated MARCOMM team, aligning messaging and execution across departments and initiatives, and develop integrated programs connecting the club and Sports Illustrated Stadium with Red Bull's broader ecosystem of athletes, creators, sports, music, and culture.
• Oversee the in-house creative team, including graphic design and video production, guiding concept development, design quality, and brand storytelling, and champion a high standard of visual and verbal identity that balances consistency with creativity and strategy with style.
• Manage the club's social team and set the vision across all social platforms and handles, ensuring each channel has a distinct voice, rhythm, and point of view aligned with fan behaviour, platform best practices, and club priorities, while staying on top of trends, culture, and emerging platforms.
• Lead the club's influencer and VIP strategy, building relationships with creators, cultural tastemakers, and celebrities to expand reach, enhance relevance, and fuel content that drives brand engagement.
• Own integrated marketing planning and project prioritisation, establishing clear responsibilities, milestones, and deadlines across teams, resolving competing priorities, and holding project leads accountable for delivery.
• Bring the Red Bull brand to life across matchdays, third-party events, content, and fan experiences, guiding execution with a rigorous focus on timelines, KPIs, and the business plan, and work closely with Directors of Digital Growth, Ticketing
• And Partnerships to ensure assets ladder up to fan growth and commercial objectives.
• Collaborate with Ticketing and Sales to ideate and launch new products and commercial offerings, including go-to-market strategy.
• Partner with the Business Development team as the point person for ideation, research, and approvals, designing and delivering customised presentations that support client marketing goals and KPIs for new business and renewals.
• Drive big-picture thinking by building innovative, integrated partnerships and platforms tailored to market needs and trends, and repurpose existing assets and inventory into compelling, story-driven platforms that maximise monetisation.
• Maintain oversight of the asset tracker (available versus committed inventory) to guide feasibility and prioritisation, and partner with the Activation team to support execution across creative production, in-stadium activations, and digital and experiential campaigns.
• Ensure cross-department alignment to deliver partnership commitments on time and at the highest quality, safeguard brand integrity by ensuring all deliverables meet visual, experiential, and operational standards
• And collaborate with the Activation team to develop impactful mid-season and end-of-season recaps showcasing value through visuals, data, and storytelling.
• Leverage data and performance insights to guide creative decisions and maximise brand impact, operate with a bias for action using insights and calculated risks, and proactively seek out existing research and conduct additional research as needed to inform strategy and plans.
• Bring a commercial mindset to creative development and a creative lens to business performance.

• 10+ years of progressive experience in brand and leadership, with a classically trained marketing background and experience building brands.
• Proven success developing and scaling brand identities, campaigns, and visual systems across digital, social, experiential, and print channels.
• Bachelor's degree.
• History of building, mentoring, and inspiring multidisciplinary teams.
• Comfortable with both hands-on execution work and high-level strategy.
• Adept at managing multiple projects and deadlines in a fast-paced, high-visibility environment.
• Excellent written, verbal, and visual storytelling skills; fluent in English.
• Strong eye for design and storytelling with the ability to guide execution, inspire teams, and maintain brand integrity.
• Deep understanding of digital and social ecosystems and how to show up in culture with relevance and edge.
• Proven team leader and cross-functional collaborator, calm under pressure, clear in direction, and consistent in follow-through.
• Able to zoom out to see the big picture, then zoom in to bring it to life.
• Highly organised with a bias toward action, strong project management instincts, and an eye for timelines, dependencies, and deliverables.
• Comfortable using insights and analytics to optimise content, campaign performance, and team focus.

• Experience within sports, entertainment, consumer, or lifestyle brands.
• Background in CPG, lifestyle, or culture-driven brands.
• MBA preferred but not required.
• Additional languages an asset.