Head of Marketing - AlphaTauri

Leads and executes the brand's comprehensive marketing strategy, integrating creativity, partnership management, consumer insights, and business growth. It requires a high degree of responsibility and self-motivation to achieve business objectives while maintaining global brand consistency and ensuring seamless alignment with the headquarters' management team. The position works in collaboration with the Global Head of AlphaTauri and requires a broad understanding of both the fashion and sports industries, with the ability to fuse both worlds effectively.

• Lead and execute the brand's marketing strategy by integrating creativity, partnerships, consumer insights, and business growth initiatives in collaboration with the Global Head of AlphaTauri.
• Develop tailored product value propositions and benefit narratives for various markets.
• Craft impactful materials for internal and consumer audiences.
• Implement the marketing strategy across all relevant channels, ensuring alignment with business objectives.
• Manage integrated campaigns, plan and execute events, coordinate impactful POS activations, optimise digital marketing efforts, and lead PR initiatives.
• Deliver consistent messaging, maximise audience engagement, and achieve measurable results.
• Provide leadership and guidance to the marketing team, overseeing communication, merchandising, and marketing processes.
• Foster a high-performing and results-oriented team culture.
• Prepare and manage the annual budget, monitor expenditures, analyse variances, implement corrective actions, optimise resource allocation, and ensure alignment with the organisation's financial goals.
• Oversee negotiations and management of strategic partnerships, build and nurture strong relationships with internal teams and external stakeholders, and develop and execute effective negotiation strategies to align partnerships with business objectives, maximise value, and ensure long-term success.

• 5+ years of senior level experience in the fashion/sports apparel industry.
• 3+ years of experience managing teams.
• Proven track record in establishing and implementing international marketing strategies for apparel.
• Deep knowledge of fashion, sports trends, and lifestyle market dynamics.
• Experience in selecting, developing, and maintaining relationships with external vendors, press, bloggers, athletes, celebrities, agencies, and sport clubs.
• Strong project management, leadership, and presentation skills with a problem-solving mindset.
• Collaborative attitude and proficiency in Microsoft Office, especially PowerPoint.
• High degree of responsibility and self-motivation.
• Ability to maintain global brand consistency and ensure seamless alignment with the headquarters' management team.
• Broad understanding of both the fashion and sports industries, with the ability to fuse both worlds effectively.