Head of Marketing - Global Channels

This role defines the acquisition marketing strategy to drive subscriber growth across a portfolio of global sports properties, including Basketball, AFL, NRL and Rally. It leads end-to-end marketing strategy and execution, partnering closely with senior stakeholders across the business. The position uses data-driven insights to scale the platform's position as a leading sports streaming platform, with clear accountability for subscriber growth, revenue contribution and marketing efficiency.

• Lead go-to-market strategy to drive subscriber acquisition and LTV for global channel properties.
• Oversee performance marketing campaigns across paid, owned and earned channels, ensuring efficient and profitable growth.
• Partner closely with CRM, Product, Tech, Content, Commercial and Central Marketing teams to align strategy and execution with business objectives.
• Use data and experimentation to continuously improve acquisition efficiency and customer lifetime value, optimise campaigns and inform strategic decision-making.
• Manage the global marketing budget, with clear accountability for subscriber growth targets, ROI and efficiency.
• Drive partnerships, sponsorships and talent collaborations to extend reach and deepen fan engagement.
• Oversee creative output to deliver consistent, compelling and high-converting storytelling across all touchpoints.
• Champion innovation in marketing, including new platforms, formats and fan engagement models.
• Own client and partner relationships with key rights holders.

• 10+ years of marketing experience, including leadership roles in digital, subscription or consumer-facing businesses.
• Proven track record of driving growth for a DTC or streaming platform.
• Deep expertise in performance marketing and paid media, with strong creative instincts.
• Strong understanding of subscription economics, including CPA, LTV and ROI.
• Data-driven mindset with experience in marketing analytics, attribution models and experimentation frameworks.
• Demonstrated success managing marketing budgets and delivering measurable business outcomes.
• Cross-functional leadership experience in a matrixed organisation.
• Strong communication, stakeholder management and leadership skills.
• Experience operating in fast-paced or transformational environments.
• Passion for sports and a deep understanding of sports fans and viewing behaviours.

• Experience within sports, media or entertainment is ideal.
• Passion for basketball is particularly valued.

• Access to DAZN
• 25 days' annual leave, increasing by 3 days after 3 years
• Private medical insurance
• Life assurance
• Pension contributions up to 5%
• Family friendly community, including enhanced parental leave
• Electric vehicle benefit option
• Learning and development resources
• Opportunity for flexible working
• Access to internal speaker series and events