Head of Marketing

Based at ASICS' UK office in Warrington, this role leads the local marketing strategy and execution for the UK & Ireland across Running, Sportstyle, and CPS categories. It drives brand presence, consumer engagement, and commercial impact in one of ASICS' most strategically important European territories. The role manages integrated marketing functions, builds strong partnerships with retail accounts and internal stakeholders, and leads a cross-functional marketing team of 12 FTEs across Activation, Trade Marketing, and Brand Training.

• Adapt and execute local marketing strategies for UKI across Running, Sportstyle, and CPS categories in alignment with EMEA direction.
• Plan and deliver integrated brand campaigns, activations, PR initiatives, and events to drive consumer engagement and brand visibility.
• Lead the Trade Marketing strategy for key UKI and Pan-European retail accounts, with primary focus on the JD partnership.
• Manage the local marketing planning process, including budget allocation, financial forecasting, and ROI optimisation.
• Build and maintain strategic relationships with internal stakeholders across Commercial, Merchandising, HR, and EMEA Marketing teams.
• Lead and develop a high-performing cross-functional marketing team of 12 FTEs across Activation, Trade Marketing, and Brand Training.
• Oversee agency partnerships and external vendor relationships to ensure effective campaign delivery and brand representation.
• Shape the strategic direction of the company and contribute to its long-term success, collaborating with executive leadership to drive positive change.
• Continuously develop leadership skills through managing teams and navigating complex challenges, and provide mentorship to junior staff to foster a culture of leadership and personal development.
• Build a strong professional network and aid diversity and inclusion in hiring processes for a more inclusive workplace.

• 15+ years of marketing experience.
• Strategic marketing leadership with strong commercial acumen.
• Proven ability to manage cross-functional teams in matrix organisations.
• Excellent stakeholder management and senior-level influencing skills.
• Experience in integrated marketing execution across brand, trade, and activations.

• Ideally, experience in the apparel, footwear, or sports industry.

• UK office in Warrington.
• Hybrid working model, combining flexibility of working from home with the dynamic energy of an office environment.

• Access to office gym and sports membership discount.
• Exclusive 50% discount on ASICS and ONITSUKA TIGER gear.
• Unlimited access to the Calm app for better sleep and mental fitness.
• Complimentary premium subscription to the Runkeeper Go™ app.
• Hybrid working model.