SVP Marketing

As DAZN Japan enters its next growth phase, we are hiring a SVP of Marketing (equivalent to Chief Marketing Officer) to lead the strategic transformation and execution of our marketing function. This role is a core strategic investment to redefine our business structure, navigate complex market dynamics, and unlock long-term brand and enterprise value. Serving as the de facto CMO for the Japanese market, this leader must integrate brand, rights, product, and media sales into a unified growth engine.

• Brand Building & Market Repositioning Localize and embed DAZN's global brand narrative into the Japanese market, while optimising for local culture and sports fan psychology.
• Establish emotional and cultural brand value beyond “sports streaming,” and build enduring brand equity.
• Integrated Marketing Driven by Rights Maximize the impact of new rights acquisitions by designing marketing strategies that seamlessly integrate Rights, Production, and Media Sales.
• Revenue-Linked Marketing Strategy Develop pricing and packaging strategies that connect brand value with conversion (e.g., new bundling strategies with partners).
• Off-Platform & Social Engagement Expand brand touchpoints through off-platform engagement and social buzz creation to attract casual sports fans.
• Global-Local Strategic Management Harmonize global brand strategy with Japan's unique fan and media culture to achieve optimal market fit.
• Team Leadership & Campaign Execution Build and inspire a high-performing marketing team to deliver impactful campaigns across paid, owned, and earned media.
• Foster a culture of experimentation and bold decision-making.
• Cross-Functional Collaboration Work closely with internal creative teams and external agencies to push boundaries in media and technology, creating campaigns that captivate consumers and spark industry conversation.
• Team Leadership & Multi-Disciplinary Governance: Lead, inspire, and manage a highly diverse marketing organisation spanning Brand & Campaigns, Performance Marketing, CRM, Creative, Data Strategy, and Event Execution.
• Foster a culture of extreme accountability, speed, and data-driven decision-making under crisis.

• 15+ years of professional marketing experience, with at least 10+ years in senior leadership or head-of-department roles (CMO/VP level) managing large, multi-disciplinary teams
• Proven track record of directly overseeing and integrating diverse marketing functions, including: Brand & Campaigns, Performance Marketing, CRM, Internal/External Creative, Data Strategy & Analytics, and Large-Scale Event Execution
• Senior marketing experience in sports, digital/OTT, mobile, entertainment, lifestyle, or bold FMCG brands
• Strong financial acumen with experience managing complex OPEX allocations, budget optimization, and driving ROI (such as LTV/CAC models and Freemium monetization strategies)
• Experience leveraging advanced data tools and predictive signals to build preemptive churn defence and lifecycle marketing models
• Strong background in brand architecture, integrated campaign management, and storytelling across digital and mass media
• Experience in data-driven environments using paid and earned media to drive performance
• Deep understanding of local Japanese fan psychology, media structures, and international sports culture.
• Inspirational leadership style with a collaborative mindset
• Demonstrated ability to learn continuously and focus on business-critical outcomes
• Fluent in both Japanese and English (business-to-executive level) with the ability to secure buy-in and manage alignments across local leadership and global stakeholders

• 各種保険(健康保険、厚生年金、雇用保険、労働災害保険)
• 確定拠出年金制度
• 年次健康診断
• 年次有給休暇15日(入社初年度は入社月に応じて付与します) －9月入社の場合5日
• ベネフィットステーション
• DAZNでの無料視聴
• Jリーグの全試合の無料チケット、他スポーツの無料チケット権利
• 通勤手当 ※月3万円まで