Director, Community Marketing

This role leads marketing to a global network of 10,000+ affiliates in 140+ countries. It owns the communications, resources and engagement programmes that help affiliate owners and coaches grow their gyms. The goal is to increase affiliate engagement, sentiment, growth and retention.

• Lead affiliate owner communications in partnership with the Integrated Marketing team, including the monthly HQ newsletter, regional newsletters, campaign emails and lifecycle journeys (onboarding, win-back)
• Set the affiliate send calendar, partner with the Email team on builds, QA and performance, and develop new owner channels such as SMS.
• Own strategy, execution and data insights for the marketing and business resources in the Affiliate Toolkit, including the content roadmap, site structure, campaign hubs, templates and guides owners use to market their gyms
• Track and analyse resource usage, report insights to leadership and use the data to improve what HQ provides.
• Help lead international marketing and build out the Community Marketing function across CrossFit's Big 8 markets (Brazil, Spain, France, Italy, UK & Ireland, DACH, Australia, South Korea).
• Recruit, activate and set strategy for in-market Community Marketing Managers who extend brand awareness and affiliate engagement locally; partner with country managers and the GYM team on localised content, local partnerships and in-market campaign rollout.
• Own localisation of affiliate resources and campaigns across core languages.
• Own all marketing, promotion and ticket sales for the CrossFit Owners & Coaches Conference, including the marketing plan, email, social, app, partner and international promotion, and on-site and attendee communications
• Set registration and attendance goals and track sales through the cycle with the Events team.
• Lead marketing for affiliate activations at the CrossFit Games, including owner events, affiliate workouts and booth programming.
• Turn company campaigns (the Open, Murph, Community Cup, brand campaigns) into affiliate playbooks, assets and timelines
• Help lead the Affiliate Owner Town Halls from agenda and executive talking points to recap
• Serve as a key partner on owner surveys and research, shaping questions and turning insights into affiliate marketing priorities.
• Lead initiatives that get affiliates creating and sharing CrossFit stories, such as global storytelling contests and affiliate outreach; build the process that equips country managers, Seminar Staff and affiliates with share-ready assets.
• Support affiliate growth and retention through new-gym onboarding, win-back efforts and partner programmes for affiliates; build the annual Community Marketing plan, calendar and budget; manage vendors and contractors; report affiliate marketing performance to leadership.

• Experience owning email and lifecycle programmes (Braze or similar).
• Comfort with a CMS and analytics tools (Amplitude or similar) to build and measure resources.
• Event and campaign marketing experience across multiple teams.
• Experience building or leading marketing across international markets, including managing in-market teams or partners.
• Ability to lead cross-functional work without direct authority.
• Knowledge of the CrossFit affiliate model.
• 8+ years in community, member, or B2B marketing.

• Experience in fitness or a franchise/network model is ideal.
• CrossFit Level 1 certification preferred.

• Rich Medical, Dental, and Vision plans
• Discretionary Paid Time Off - empowering you to unplug
• Flexible spending account and 401(k) with employer matching - vested on day one
• CrossFit Courses Benefit and Membership Reimbursement
• Partnership Perks