Sporting Fashion & Goods
Head of Marketing, Japan
Senior Level
Tokyo, Japan
in office
Full time
Marketing & BrandSocial Media & CommunityBrand StrategyIntegrated CampaignsDigital Marketing & Performance
Job description
About the Role
On is seeking a Head of Marketing for Japan to help drive the company's goals and success by leading a diverse and energetic marketing team. The role is responsible for evaluating and developing marketing strategies while always thinking one step ahead, and for sharing On's story in the Japanese market. The position sits within On's fast-paced Japan team, which has a strong desire to explore and a deep focus on its community.
Key Responsibilities
- Develop marketing strategy and implement global marketing campaigns for the Japanese market, aligning with brand and business objectives.
- Oversee global and local campaigns, social media operations, public relations initiatives and retail marketing efforts to increase brand awareness and support business growth.
- Work closely with the sales team to drive B2B marketing strategies and establish and maintain strong partnerships with account partners.
- Analyse market trends and consumer insights to design marketing and promotional activities.
- Prepare and manage quarterly and annual budgets for the marketing department.
- Ensure On's brand and story are compelling and consistent across all channels and consumer touchpoints, aligned with internal marketing strategies.
- Identify opportunities to reach new market segments beyond the running communities and expand market share.
- Collaborate with cross-functional teams including sales, e-commerce, merchandising, retail and customer service to ensure cohesive marketing efforts.
- Lead, mentor and build a high-performing marketing team, fostering a culture of creativity and collaboration.
- Monitor and report on marketing performance metrics, adjusting strategies as needed to achieve business goals.
- Stay abreast of industry trends and innovations to leverage new opportunities and remain competitive.
Required Experience & Qualifications
- Over 15 years of experience in marketing, preferably within the sports industry in Japan.
- Proven track record of developing successful marketing strategies and campaigns.
- Strong knowledge of social media, PR, retail marketing and B2B marketing.
- Exceptional leadership skills with experience in team management and development.
- Ability to work in a fast-paced, dynamic environment with a results-driven approach.
- Exceptional written and verbal communication skills, with the ability to articulate complex concepts clearly and persuasively in English.
Preferred Skills
- Additional APAC language skills.
The Application Process
Candidates who are driven to bring On to the next level are invited to send in an application.
- Submit an application to join the team.
- Providing sensitive demographic information such as gender identity and race/ethnicity is optional and does not affect eligibility for hire.
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