Director, Digital Brand Marketing, Basketball GC

The Digital Brand Marketing Director - Basketball leads the GC digital brand marketing offense for Nike Basketball, reporting to the Senior Director, Digital Marketing GC. The role co-creates a new era of Nike Basketball, driving strategic storytelling and operational excellence. The position works with global and GC marketing teams, Nike Direct Digital Commerce, and other partners to execute brand storytelling, demand generation, and community connection at the highest level.

• Develop and execute the GC digital brand marketing strategy for basketball, ensuring each activation meets the highest standards of quality and resonates with GC consumers during key moments.
• Lead with strategic storytelling to align cross-functional and leadership stakeholders around big ideas.
• Manage resource planning and delivery execution to bring ideas to life with precision and excellence.
• Collaborate with and empower top-tier creative talent to produce world-class consumer experiences.
• Ensure brand storytelling, demand generation, and community connection are executed at the highest level across the digital ecosystem.
• Elevate team performance, influence decision-makers, and deliver consistently exceptional quality in every execution.

• Consumer-obsessed, hoops-driven marketer with deep strategic and operational expertise in basketball, from grassroots to the NBA.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.
• 10+ years in brand marketing with deep, demonstrated expertise in the basketball ecosystem (elite to everyday athletes).
• Genuine passion for basketball, culture, fashion, and growing the sport in underserved communities.
• Extensive knowledge of Nike Basketball products and athlete portfolio.
• Strong command of digital platforms (e-commerce, apps, etc.).
• Experience leading diverse, high-performance teams with a team-first mentality and influence at senior levels.
• Exceptional verbal and written communication skills, capable of inspiring internal and external audiences.
• Ability to balance creativity with discipline in a fast-moving, ambiguous environment.
• Visionary mindset with the courage to pursue bold goals.
• Curiosity-driven approach to continuous improvement.
• Global networking capability and experience in cross-cultural collaboration.
• Demonstrated ability to collaborate across functions and raise the performance bar for the entire team.