Product Marketing Director

Reporting to the VP Marketing, the Product Marketing Director leads product marketing and integrated go-to-market strategy across Stats Perform's Betting, Media and Pro Performance customer segments. The role translates Stats Perform's products, data, AI and technology into compelling customer propositions and brings them to market through coordinated product launches, demand generation, content, customer proof, sales enablement, events, digital marketing and thought leadership. A major focus is ensuring marketing activity has measurable commercial impact, working closely with Product, Sales, Revenue Operations and the wider Marketing organisation to increase marketing-generated and marketing-influenced pipeline, improve sales effectiveness and build stronger market preference for Stats Perform and Opta.

• Lead product marketing strategy across Stats Perform's Betting, Media and Pro portfolios.
• Translate Stats Perform's products, data, AI and technology into compelling customer propositions and bring them to market through coordinated product launches, demand generation, content, customer proof, sales enablement, events, digital marketing and thought leadership.
• Develop clear positioning, messaging, value propositions and competitive differentiation that translate complex data, AI and technology capabilities into compelling commercial narratives.
• Own the go-to-market approach for priority products, working closely with Product, Sales and Marketing teams from initial proposition development through launch, adoption and ongoing demand generation.
• Ensure product marketing is grounded in customer needs, market insight, competitive intelligence and clearly defined commercial opportunities.
• Develop audience and buying-centre frameworks that help Marketing and Sales communicate more effectively with different customer groups and decision-makers.
• Set clear product marketing priorities for the team and ensure resources are focused on the products, audiences and markets with the greatest strategic and commercial potential.
• Lead and develop a team, establishing clear objectives, priorities and accountability while building the capabilities required to deliver high-quality product marketing and integrated campaigns across the business.
• Ensure marketing activity has a measurable commercial impact, working with Product, Sales, Revenue Operations and the wider Marketing organisation to increase marketing-generated and marketing-influenced pipeline
• Improve sales effectiveness and build stronger market preference for Stats Perform and Opta.

• Significant experience in B2B product marketing, marketing or go-to-market leadership, ideally within sports technology, SaaS, data, media or betting.
• Strong product marketing experience including positioning, messaging, segmentation, competitive differentiation and product launches.
• Proven experience managing, coaching and developing marketing teams.
• Experience setting team priorities, objectives and performance expectations.
• Proven ability to build high-performing teams and create accountability across multiple work streams.
• Strong track record of translating technical or complex products into clear customer and commercial propositions.
• Experience developing and executing integrated go-to-market and demand-generation programmes.
• Demonstrable experience driving pipeline and measurable revenue impact in a complex B2B sales environment.
• Strong understanding of marketing funnels, attribution, campaign measurement and commercial KPIs.
• Experience partnering closely with Product, Sales and Revenue Operations.
• Strong sales-enablement capability and experience creating commercially effective customer-facing materials.
• Excellent communication and storytelling skills.
• Strong analytical capability and confidence using data to make marketing investment and prioritisation decisions.
• Experience managing agencies, budgets and cross-functional programmes.

• Experience within sports betting, sports media, sports technology or professional sport.
• Understanding of sports book, media, broadcast, team, league and federation customer needs and buying centres.
• Experience marketing data, AI, SaaS or technology products.
• Experience developing account-based marketing programmes.
• Experience working with PR, customer marketing and thought-leadership programmes.
• Knowledge of digital marketing, website optimisation, paid media and SEO.
• Practical experience applying AI to marketing workflows and content development.
• Experience working in an international organisation across multiple markets and regions.

• Mental Health Days Off.
• No Meeting Fridays.
• Flexible working schedules.
• Opportunities to take part in charitable activities.
• Two days of Volunteering Time Off.
• Support for environmental efforts.
• Employee Resource Groups.