Head of Social (Remote)

This senior leadership role owns audience expansion across social video, YouTube, podcasting, and creator-driven content. The role sits at the intersection of audience and creative strategy, with responsibility for building a distinct social voice and converting social audiences into future subscribers. The postholder partners with creative leads across podcasting and social video and leads a team of growth leads and social media managers, setting the vision and holding the bar for creative excellence and performance.

• Own and drive audience growth goals across YouTube, podcasting, and social media platforms, with clear KPIs for follower growth, reach, views, and engagement.
• Develop and execute platform-specific growth strategies that capitalise on algorithmic opportunities, cultural moments, and creator trends.
• Identify whitespace opportunities in the sports media landscape, monitor audience analytics and platform signals, and refine strategy to stay ahead of shifts in social consumption behaviour.
• Lead creator strategy, identifying the talent the organisation works with and the partnership models that work for the talent and the organisation.
• Champion a distinct, ownable off-platform voice that is authoritative, entertaining, and recognisable across platforms.
• Push creative boundaries to develop content formats that set the organisation apart from legacy sports media and digital-native competitors.
• Partner with the Head of Video and Head of Series and Specials to develop social video, YouTube, and podcasting content strategies that scale audiences and reinforce the brand, while staying current on platform trends, creator strategies, and cultural conversations to inform content ideation.
• Build and grow the creator ecosystem by identifying, developing, and managing relationships with external creators, and develop programming strategies that create pathways to owned platforms.
• Own the P&L for social handles and creator channels, managing budgets, revenue opportunities, and ROI, and work with marketing, editorial, and product on social-to-platform conversion strategies that drive subscriber acquisition and retention.
• Report regularly to senior leadership on performance, strategy, and resource needs with clear accountability for growth targets.
• Lead, mentor, and develop a team of two Growth Leads, with potential to expand into Social Media Managers
• Build a high-performance team culture grounded in creative ambition, analytical rigour, and a bias toward experimentation
• And define clear roles, workflows, and success metrics to drive accountability and output quality.

• 7–12 years of experience in digital media.
• Proven track record of scaling social media audiences and YouTube channels at significant scale.
• Deep platform fluency across YouTube, Instagram, TikTok, X (Twitter), and podcast platforms, with a strong understanding of how algorithms, formats, and monetisation work on each.
• Experience managing or overseeing creator relationships and talent-driven social content.
• Comfort owning a P&L and making budget decisions in a growth context.
• Strong analytical skills, using data to make decisions while knowing when instinct and creative judgement matter more.
• Exceptional communication skills, with the ability to align stakeholders, inspire a team, and present clearly to leadership.
• A genuine passion for sports, sports media, and the creator economy.

• Experience within sports, entertainment, or news media.

• Hybrid role based in either the United States or the United Kingdom.

• For U.S. roles, dependent on role, eligibility may include variable pay such as an annual bonus and restricted stock.
• Benefits may include medical, dental, and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement, and professional development programmes.
• For roles outside the U.S., information on benefits will be provided during the interview process.