Campaign Analytics, Data Analyst

FanDuel is seeking a Data Analyst to support its recently established Generosity Intelligence team, responsible for performance analytics, reporting, and data analysis across all areas of its Sportsbook generosity campaigns. The role involves using numerical skills, an analytical mindset, and technological capabilities to understand the impact and effectiveness of spend. This is an opportunity to work in an environment where curiosity is rewarded and people are empowered to make decisions, playing a key role in an emerging US Sports Betting market.

• Deliver high-quality analysis, reporting, and customer segmentation to help enhance visibility into the performance of our generosity campaigns.
• Analyse customer behaviour and promotional engagement to uncover trends, identify opportunities, and provide actionable insights to stakeholders.
• Conduct exploratory analyses and develop hypotheses that support ongoing optimization of generosity initiatives.
• Support campaign measurement efforts by maintaining reporting, validating data quality, and contributing to performance evaluations.
• Leverage AI to accelerate and enhance your work, taking care to ensure high integrity, managing AI risk of error, and maintaining excellent understanding of AI output to avoid blind trust.
• Demonstrate accurate insights using easy to interpret visualizations and clear explanations of results, recommendations, methods, biases and limitations.
• Take responsibility to learn the necessary skills and techniques, in order to work with independence, integrity and accuracy.
• Collaborate with key stakeholders to effectively identify new value add projects and areas for improvement to support their strategic objectives.

• Minimum of 1+ years of previous experience in a similar role.
• Proficient in SQL and Microsoft Excel with experience of manipulating large datasets.
• Undergraduate degree in a numerate or technical discipline or equivalent professional experience.
• Ability to, on rare occasions, support critical business needs outside of normal business hours.

• Knowledge of at least one statistical or programming language a plus, ideally Python.
• Experience working with data visualization tools like Tableau an advantage.
• Interest in sports an advantage.
• Interest or experience in the sports betting industry an advantage.
• Passion for learning and development, a head for numbers, and motivation to develop own solutions to business problems.

• Hybrid (#LI-Hybrid)

• Health plans including medical, vision, and dental insurance, with some as low as $0 per paycheck, and programs for fertility and family planning, mental health support, and fitness benefits.
• Generous paid time off including PTO and sick leave, plus 14 paid company holidays, and paid sick time in accordance with applicable state and federal laws.
• Annual bonus and long-term incentive opportunities based on performance, including short-term or long-term incentive compensation such as cash bonuses and stock program participation.
• 401(k) with up to a 5% match.
• Commuter benefits.
• Pet insurance.
• Life insurance.
• Disability insurance.

FanDuel Group is the premier mobile gaming company in the United States and Canada, consisting of a portfolio of leading brands across mobile wagering including FanDuel Sportsbook, FanDuel Casino, FanDuel Racing, and daily fantasy sports. The company operates FanDuel TV and FanDuel TV+, has a presence across all 50 states, Canada, and Puerto Rico, and is a subsidiary of Flutter Entertainment, with offices worldwide.