Manager, Integrated Marketing

The Integrated Marketing Manager will lead the strategy and execution of full-funnel marketing initiatives for Casino in the Canadian market, serving as the central marketing lead for Casino in Canada. The role involves building culturally relevant, insight-driven campaigns that connect with local audiences and partnering closely with teams across CRM, acquisition/digital, PR, and revenue operations to deliver cohesive go-to-market strategies. DraftKings is an innovation-driven regulated gaming company where AI increasingly powers smarter decisions and customer experiences.

• Serve as the primary marketing lead for Casino in Canada, aligning priorities and execution across teams.
• Develop integrated marketing strategies and briefs for Casino, tied to key growth and performance metrics.
• Translate product and brand positioning into insight-driven, locally relevant campaigns.
• Lead full-funnel, cross-channel campaigns in partnership with teams such as Acquisition and Paid Media, CRM, Social, and Public Relations.
• Activate campaigns around key tentpole and cultural moments, ensuring timely execution and media investment aligned with local market behaviour.
• Partner with Creative teams and agencies to ensure campaigns resonate with Canadian audiences.
• Use data and performance insights to inform decisions, test new ideas, and continuously improve results.

• At least 5 years of experience in marketing for a gaming, sportsbook, casino, or highly regulated organisation.
• Strong understanding of the Canadian market, including its sports, culture, and consumers.
• Proven experience developing and executing integrated, multi-channel campaigns.
• Knowledge of content, media, and partnerships beyond traditional performance marketing.
• Ability to operate independently in a fast-paced environment while managing multiple priorities.
• Strong analytical skills with experience using data to inform marketing decisions.
• Excellent cross-functional collaboration and communication skills, with strong storytelling ability.
• May be required to obtain a gaming licence issued by the appropriate state agency as a condition of employment.

DraftKings is a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, it operates in an innovation-driven environment where AI is becoming integral to how work gets done, guiding smarter decisions, sparking bold ideas, and enhancing customer experiences. DraftKings welcomes and encourages applications from people with disabilities and provides accommodations on request for applicants taking part in the selection process.