Field Marketing Specialist

The Field Marketing Specialist supports the planning and execution of Red Bull field marketing initiatives, with responsibility for creating locally relevant brand experiences. The role reports into the Field Marketing Manager and works closely with the Consumer Collecting Manager and HQ Marketing and Sales teams. It involves managing Student Marketeers, delivering owned and supported events, and supporting the Event Vehicle programme within the region.

• Recruit, train, coach, motivate, mentor and manage a team of Student Marketeers, ensuring positive consumer experiences and delivery against the defined strategy.
• Set clear goals with the Consumer Collecting Manager and Field Marketing Manager to drive trial, engage new and infrequent users, and expand the consumer base while supporting sales and event initiatives.
• Build tailored campus plans for each university in line with the national student marketing strategy, based on an understanding of the student landscape.
• Increase physical availability and reach on and off campus through Image Driving Distribution and collegiate sales initiatives.
• Manage partnerships with key external stakeholders on and off campus to drive product and brand awareness.
• Manage the day-to-day operations of Student Marketeers, ensuring key performance indicators such as project/activation targets, can targets and product knowledge are met.
• Create and deliver a regional marketing plan aligned with national strategy, covering regional sports and culture marketing, campus reach and distribution, event vehicle calendar, year-round sampling, key consumption occasions and third-party events/activations.
• Develop an in-depth understanding of the regional sport and culture landscape, trends and opportunities, and establish relationships with opinion leaders, influencers and media to increase product trial and awareness.
• Work alongside HQ Marketing and Sales teams, develop a business plan, support regional field marketing programming, and manage day-to-day logistics including regional warehouses, product and inventory management, and fleet management.
• Maintain ongoing reporting through business intelligence systems to analyse and leverage regional insights and data, and manage and forecast budgets for Consumer Collecting, regional events, activations and travel.

• 2+ years of event marketing experience.
• Proven background in negotiation, partnerships, and budget management.
• Strong understanding of sports and culture landscapes, demonstrated involvement, and proven ability in building relevant networks.
• Strong written, presentation and verbal skills with an attention to detail.
• Strong analytical and strategic skills.
• Strong leadership, initiative and communications skills.
• Ability to meet strict and demanding deadlines.
• Strong prioritisation and organisation skills, solutions based.
• Proficiency in MS Office (Excel, Word, PowerPoint).
• Ability to lift 25lbs.
• Valid full Driver's Licence.
• University or college graduate.

• Bachelor's degree in Marketing or Events Management.