Manager, Field Marketing

The Field Marketing Manager is responsible for building the local face of Red Bull in their field in line with global and national strategies and priorities. The role involves creating and implementing marketing initiatives across Consumer Collecting, Sports, Culture and Communications, leveraging On Premise, Off Premise and New Business opportunities. The FMM develops marketing plans informed by consumer and product insights and coaches teams of specialists towards best-in-class execution.

• Infuse global and national Red Bull priorities, strategies and philosophy into field activities to build a local presence for the global brand
• Ensure top-notch understanding of consumers across the region to inform local idea generation and execution
• Define ideas and programmes that build brand image and increase understanding of product functionality locally, working with regional and national Sports, Culture and Brand Marketing teams.
• Lead local regional intelligence by sharing consumer and competitor insights with the regional and national team
• Work with regional sales to build mental and physical availability within On Premise, Off Premise and New Business environments, ensuring the product is at arm's reach in every field marketing activity
• Work cross-functionally and manage internal and external requests in line with annual business plan priorities.
• Create and support local key events, scenes and marketing opportunities in line with Red Bull brand values and relevant to the local consumer and media landscape, with a focus on participation
• Ensure every consumer experience with the brand is positive through love for detail and premium execution at events and all other field marketing activities, always maintaining a consumer and brand eye.
• Add value to selective third-party events by determining appropriate Red Bull brand support and branding to increase brand visibility and product usage in relevant scenes
• Build a top-notch network and sustainable relationships with key influencers including local authorities, sport/fitness and culture opinion leaders, entrepreneurial communities and local media outlets across TV, radio, print, digital and social media.
• Collaborate with Sports Marketing teams to incorporate Red Bull athlete activations in plans and build smart 360 plans to amplify reach
• Collaborate with regional sports event marketing to leverage the Event Vehicle programme to excite and surprise consumers
• Continually re-apply global, national and regional best practices where relevant.
• Understand latest generational trends by being close to consumers and talking to networks in different scenes; involve the local team in idea generation for the field and capitalise on their personal university lifestyle to identify technology, digital and socially driven consumer trends early.
• Create new and innovative ideas that bring the brand to life, tapping into local networks, scenes and opinion-leaders, and execute them with the right balance across the four pillars based on knowledge and ownership of the region and global and national priorities
• Ensure digital and social media sit at the heart of every field marketing activity
• Identify and selectively support cross-marketing opportunities with sales, marketing and Red Bull Media House.
• Act as a role model and display Red Bull values with a consistent, motivating and inspiring tone of voice
• Source, hire, train and manage FMSs who fit the brand, have a Red Bull attitude and fit the field scenes
• Coach FMSs in sourcing, hiring and training their Student Marketeers, approving every hire.
• Set regional objectives and clear goals for FMSs to ensure accountability to key deliverables
• Conduct ongoing, mid-year and end-of-year performance reviews
• Provide ongoing coaching and support to ensure FMSs achieve their deliverables
• Regularly assess and identify development needs of FMSs, working closely with the Head of Field.
• Implement and uphold a clean logistical system for warehousing and infrastructure to ensure the right tools and management are in place to support local needs and premium appearance
• Develop and manage the regional budget with support from the Head of Field and regional marketing team
• Constantly identify cost-saving opportunities and other efficiencies for the company in the region
• Manage field expenses and general administration
• Build smart and mutually beneficial partnerships with other brands, organisations and networks that bring added value such as expertise, networks, goods, budget or facilities.

• 3+ years marketing experience.
• People management experience with a proven track record in hiring, training and motivating teams.
• Experience working with commercial teams in general sales or trade marketing.
• Proven background in negotiation and management of budgets.
• A 'connector' with excellent communication and networking skills, able to open doors and excite people for an idea.
• Strong leadership, planning and project management skills.
• A continual understanding of consumer trends and insights (digital, trends, university life, moving patterns), with a strong understanding of EPC culture in sports and culture in the region.
• A creative marketer with depth in brand understanding and innovation at heart who puts new ideas into practice.
• Ability to multi-task and work in cross-functional teams with different objectives and personalities.
• Excellent communication skills, orally and in writing, including presenting and training abilities.
• Bachelor's degree or equivalent work experience.
• Must be fluent in English.
• Must have a valid US driver's licence.

• Additional language skills are an advantage.

• Based in the field to bring the brand to life locally.