Specialist, Field Marketing

Supports the Field Marketing Manager in making Red Bull number one in the region and acts as the face of Red Bull in the local market in line with global and national strategies and priorities. It is responsible for gathering key local insights by building strong networks with specific communities, playgrounds, and local creators. The role gives input to create and implement innovative marketing initiatives across the four pillars of the marketing mix — Consumer Collecting, Sports, Culture, and Communications — leveraging On Premise and Off Premise.

• Set clear goals with the Consumer Collecting Manager and Field Marketing Manager to drive trial, engage new users, and expand the consumer base on and off campus
• Communicate clear expectations and guidelines to Student Marketeers to plan and deliver trial-driving plans in market and student life during key moments and consumption occasions.
• Ensure a strong sales support programme to drive distribution, excite the trade, and improve in-store visibility in and around universities; work with the team to create relevant university initiatives that build brand and can love among students.
• Use programme tools and reporting features to steer an effective programme focused on the right student groups, track performance, and identify opportunities to reach new consumers
• Coach and empower each team member in the planning process to generate a constant flow of fresh mission ideas to grow the user base.
• Manage sampling requests externally and internally, ensuring alignment with wider priorities, and ensure effective interactions to drive positive trial with consumers, overcoming barriers and negative perceptions when needed.
• Source and hire brand-fit Student Marketeers with the right skills and attitude towards all business priorities
• Implement and uphold national recruitment, on-boarding, and training modules for consistency
• Train and lead Student Marketeers with an empowerment approach so they take ownership of their targets and provide pipeline opportunities for top-performing Student Marketeers
• Lead a strong Team Leader programme.
• Create and support key events, scenes, and marketing opportunities in line with brand values and relevant to the local consumer, in market and on campus, with a focus on participation
• Support delivery of a programme with the right balance and involvement of third-party event properties in the right sport/culture scenes, on and off campus.
• Identify collegiate and market-level local opinion leaders in relevant scenes and work with the Field Marketing Manager to bring them to the World of Red Bull; be instrumental in the implementation of national and global events/projects with excellence.
• Incorporate Indirect Sampling initiatives into the plan to broaden reach in difficult-to-reach occasions and surprise consumers; activate national pillars, events, and Global Brand Projects in and around universities, encompassing core programme objectives.
• Work closely with the Field Marketing Manager in developing, owning, and executing new ideas that are locally relevant and complement global and national initiatives
• Involve the Consumer Collecting team in idea generation for the field and capitalise on their personal university lifestyle to identify technology, digitally, and socially driven consumer trends early
• Lead the creative process with Student Marketeers for a constant flow of new ideas to build loyalty within the student audience (e.g. focus groups)
• Understand the consumer landscape and how to approach and reach a variety of consumers in different consumption occasions and relevant ways through direct and indirect sampling.
• Act as a role model and display Red Bull values with a consistent, motivating, and inspiring tone of voice
• Ensure the right programme is set up in the right areas to reach the target group, being flexible with resources to fish where the fish are
• Drive efficiencies in programmes, using programme tools to ensure set up for success
• Support the local logistics system to ensure the right tools, warehousing, and management are in place to support local needs, succeeding in premium appearance and tool management
• Support the national operations team to manage product stock with discipline
• Regularly maintain and manage programme tools, Mini fleet, and other branded items in a premium manner.

• 2+ years marketing experience.
• Experience in leading teams and managing people.
• A strategic thinker who takes initiative and ownership and 'makes things happen'.
• A 'connector' who has excellent communication and networking skills, who can open doors and excite people of an idea.
• Strong 'can do' attitude, strives for perfection and love for the detail in every project.
• Leadership, motivation and ability to cultivate a team environment.
• Analytical, planning, budgetary and project management competencies.
• Creative mind with a track record of putting new ideas into practice and assessing results.
• Bachelor's degree or equivalent work experience.
• Must be fluent in English.
• Excellent communication skills, including presenting and training abilities.
• Must have valid US driver's licence.

• Additional language skills an advantage.

• Field-based role, managing a local team of Student Marketeers and working in the local market and on campus.