Manager Wholesale Marketing

This role supports the development and execution of US account marketing and activation plans for key wholesale accounts, driving business growth and improving brand health KPIs through best-in-class marketing activations at the point of sale. It works closely with Key Account Sales, Marketplace Merchandising, Brand Communications, Digital Activation, and Visual Merchandising teams to align brand, retail, and digital marketing strategies that enhance consumer engagement and sell-through. The role requires strong project management, cross-functional collaboration, and the ability to execute marketing programmes that elevate the consumer experience while aligning with global and NAM brand priorities.

• Define and align seasonal marketing plans, ensuring integration of product, retail, and brand activities for key wholesale accounts.
• Execute account marketing calendars to secure brand presence, share of space, and consumer engagement across key wholesale partners.
• Support the development of digital and omnichannel marketing strategies in partnership with Digital Activation teams.
• Collaborate with Key Account Sales and Merchandising teams to ensure marketing programmes align with commercial objectives and sell-through priorities.
• Serve as the key marketing contact for assigned accounts and maintain strong relationships with retail partners, ensuring marketing tools, campaigns, and activations are delivered on time and in full.
• Plan and execute in-store activations, product launches, and promotional campaigns in alignment with key seasonal priorities.
• Partner with Visual Merchandising and Retail Concepts teams, and with retailers, to ensure high-quality retail execution that drives conversion and sell-through.
• Maintain an understanding of key consumer trends, retail behaviours, and competitive market dynamics to inform marketing strategies.
• Track and report on the effectiveness of marketing activations, using data and insights to optimise future investment, and ensure budget oversight and cost control to maximise return on account marketing spend.
• Act as the consumer activation lead, providing input on marketing tools and assets, and share best practices with Global and NAM teams to drive a consistent and scalable marketing approach.

• Bachelor's degree in business, marketing, or a related field; an equivalent combination of education and/or experience may be substituted for the degree.
• 5–7 years of experience in brand marketing, digital marketing, wholesale marketing, or account management.
• Previous experience in trade marketing, retail activation, or category marketing within a consumer-focused brand.
• Proven ability to execute account-based marketing strategies with a focus on consumer engagement and sell-through.
• Strong brand marketing and project management experience.
• Highly collaborative with strong stakeholder management and communication skills.
• Ability to analyse and apply consumer insights, retail trends, and business data to optimise marketing programmes.
• Strong problem-solving skills with a proactive mindset to mitigate delays and ensure executional excellence.
• Deep understanding of retail marketing, digital activation, and omnichannel strategies.
• Ability to work effectively within a fast-paced, cross-functional team environment.
• Intermediate to advanced proficiency in Microsoft Office (Excel, PowerPoint, Word).

• Experience within wholesale and the sporting goods industry.
• Experience with Mall Accounts (e.g. Foot Locker, Champs, JD, Finish Line).

• Hybrid work policy requiring attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week.
• For work requiring a high degree of collaboration or an in-person presentation, in-office attendance is required even on Friday.

• Robust and progressive medical coverage, including an HSA with employer funding or FSA options.
• Dental, vision, and prescription drug coverage.
• Adoption support, including surrogate and fertility support.
• Short- and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage.
• Enrolment in a 401k plan and Stock Purchase Plan with employer match.
• Education assistance for full-time employees.
• Generous leave policies including 12 weeks of paid parental leave.
• Eligibility to earn an annual bonus based on both company and personal performance.
• Prorated flexible time off accrued at 0.4388 hours per day, increasing with years of service, twelve paid holidays throughout the calendar year, and service time off during milestone years.

The company believes that embedding diversity, equity, and inclusion into its culture and talent processes gives employees a sense of belonging and its brand a real competitive advantage, and it recruits and develops people to reflect the rich diversity of its consumers and communities.