Marketing Manager, Americas

Supports brand growth and awareness across the Americas region, focusing on the U.S., Canada and Brazil. It supports the development and execution of event marketing strategies spanning campaign activations, ticketing, broadcast tune-in, digital, social and partnership initiatives. Reporting to the Head of Marketing, Americas, the position manages day-to-day delivery of marketing campaigns and works closely with local event teams, agencies and cross-functional partners to deliver compelling, consistent and high-impact marketing activity.

• Develop a strong understanding of SailGP audiences using customer insights, market trends and campaign performance to inform marketing activity.
• Work with the Head of Marketing to develop fan-first, culturally relevant campaigns and experiences that connect SailGP with sport, lifestyle and entertainment communities.
• Expand beyond event marketing to drive awareness and fan acquisition through integrated campaigns that increase broadcast viewership and SailGP+ subscriptions.
• Collaborate with the Head of Marketing to develop annual plans in priority markets, and own project management and execution to deliver against them.
• Help optimise the fan journey across key marketing touchpoints, identifying opportunities to improve engagement and conversion.
• Manage the delivery of event marketing campaigns across the Americas, supporting ticket sales, brand awareness, audience growth and engagement.
• Develop and manage marketing toolkits and creative assets to support local teams and amplify messaging through stakeholders, media and partnerships.
• Provide creative leadership with design and video teams to deliver high-performing, insight-led creative assets tailored to regional audiences, ensuring briefs contain clear objectives and creative inspiration.
• Work closely with the Social & paid media team to run campaigns across social, email and content marketing to maximise ticketing and fan acquisition outcomes.
• Bring well-researched activation ideas to partners and key stakeholders that support the growth strategy and aim to deliver world-class fan experiences.
• Lead outreach and execution of cultural, grassroots and creator partnerships to expand awareness to new audiences.
• Maintain post-event buzz through strategic activations and targeted campaigns that deepen fan engagement and fuel ongoing advocacy for SailGP.
• Support on-site or remotely at SailGP events across the Americas region, assisting with marketing operations.
• Manage assigned elements of ticket launches and sales campaigns, developing relevant plans, campaigns and creative assets to drive awareness and conversion.
• Collaborate with cross-functional teams to develop persuasive and informative content for ticketing promotions across social media, paid digital, email, website and print materials.

• 5+ years of experience in marketing.
• Proven track record of executing multi-channel campaigns that drive ticket sales, fan acquisition and brand growth.
• Deep understanding of U.S. market dynamics, digital marketing, media trends and audience behaviour.
• Exceptional project management and organisational skills, with the ability to manage multiple workstreams and deadlines.
• Experience working with creative and media agencies, managing integrated, multi-channel marketing plans.
• Ability to creatively lead and inspire standout campaigns.
• Collaborative and comfortable working across global and cross-functional teams, with a proactive, solutions-oriented mindset.
• Entrepreneurial spirit with a strong work ethic, high attention to detail, and passion for exceeding expectations.
• Strong creative and performance marketing skills.
• Excellent project management and attention to detail.
• Experience delivering effective, data-driven campaigns within a fast-paced sports or entertainment environment.

• Experience in the sports or entertainment industries is ideal.

• New York City, with ability to travel to regional markets as required.

• $80K–$90K per annum