Product Marketing Manager, Advertising & Engagement

This role helps shape, launch and grow the Advertising & Engagement advertising technology portfolio, translating complex products into clear positioning, sales narratives and go-to-market plans. It sits within one of the company's most strategically important and fastest-growing business areas and works closely with Product, Marketing, Commercial and Revenue teams. The position supports Advertising & Engagement marketing leadership while owning workstreams across product launches, sales enablement, customer insight, product adoption and market positioning.

• Develop differentiated positioning and messaging for Advertising & Engagement products, translating technical capabilities into customer-centric value propositions and sharpening the narrative around real-time activation, official data, fan identity and AI-powered decisioning.
• Build messaging frameworks that help Product, Commercial and Marketing teams consistently explain what products do, who they are for, why they matter and how they compare in market.
• Own and support go-to-market plans for key product launches, releases and strategic packages, including new capabilities, integrations and partnerships.
• Work with Product, Commercial and Marketing teams to define target audiences, customer pain points, launch objectives, timelines, KPIs, sales motions, collateral needs and campaign requirements, and sequence launches and campaigns against the global sports calendar
• Including tentpole events such as the Super Bowl, NBA Finals and FIFA World Cup, new season activity and flagship industry events such as NewFronts.
• Create foundational sales enablement materials, including sales decks, one-pagers, battlecards, product narratives, FAQs, internal briefings and training materials for brands, agencies, broadcasters, SSPs and demand platforms.
• Run product training and enablement sessions for Commercial teams and partner with Commercial stakeholders to understand and overcome barriers to adoption or deal progression.
• Conduct and synthesise customer interviews, sales feedback, surveys and market research to inform positioning, messaging and GTM strategy, and act as a customer and market voice within Marketing to ensure campaigns and collateral reflect advertiser and agency needs and buying drivers.
• Improve internal and external communication of new products, features, releases and integrations, including expanding Moment Engine integrations, supporting customer education, product utilisation and adoption-focused messaging.
• Develop deep product expertise, build relationships across Product, Marketing, Commercial, Revenue, Data and Partnerships, and contribute upstream to product development on audiences, value propositions, packaging, naming, messaging and launch readiness.
• Help build a repository of case studies, customer proof points, product performance stories and launch reports, including brand recall and campaign performance evidence from real-time activation, identify customer success stories for collateral and thought leadership
• And support post-launch and post-event reporting on product impact, adoption and commercial value.

• 3–5 years' experience in B2B product marketing, product-led marketing, commercial marketing or a related role.
• Experience working in adtech, martech, programmatic advertising, media, fan engagement or sports technology.
• Strong storytelling skills with the ability to simplify complex products and turn technical detail into clear, commercially compelling messaging.
• Experience developing product positioning, value propositions, launch plans, sales collateral and enablement materials.
• Strong written and verbal communication skills, with the confidence to present to internal teams and act as a product evangelist.
• Commercially minded with an understanding of how marketing supports revenue, product adoption and customer growth.
• Comfortable working cross-functionally with Product, Sales, Marketing and Revenue teams.
• Highly organised, detail-oriented and able to manage multiple workstreams across launches, campaigns and stakeholder groups.
• Curious, proactive and comfortable getting into the detail of technical products, customer needs and market dynamics.

• Office-first culture that maximises opportunities to collaborate, connect and learn together.
• Hybrid working models differ depending on role and location.
• Occasional travel may be required.

• Annualised base salary ranges from $120,000 to $160,000 USD, with eligibility for additional variable compensation and equity.

• Eligibility to participate in Genius Sports Group's benefits plan.
• Commitment to supporting employee wellbeing and helping employees grow their skills, experience and career.
• Access to a range of benefits alongside a competitive salary.