Senior Product Marketing Manager

Catapult is seeking a Senior Product Marketing Manager to lead positioning and go-to-market execution for its Tactics & Coaching (T&C) product portfolio across American Football, Basketball, and Ice Hockey. The role owns go-to-market for the portfolio, developing clear positioning and value propositions and driving launches that contribute to pipeline and revenue. The postholder partners closely with Product and Sales to ensure T&C solutions are clearly positioned in the market and that campaigns and product launches are effective in driving demand and revenue.

• Own go-to-market launch strategy and execution for Tactics & Coaching products.
• Develop and maintain clear positioning and value propositions for the T&C portfolio.
• Build and maintain vertical messaging architecture that communicates product value to target audiences.
• Monitor and maintain competitive intelligence and positioning across the T&C market landscape.
• Capture and synthesise sales and market feedback to inform positioning, messaging, and go-to-market improvements.
• Continuously evolve the product narrative by integrating product updates, customer feedback, and market insights into positioning and messaging.
• Own the T&C launch governance process, ensuring launches are coordinated effectively across teams.
• Act as operational owner of the Global Marketing Calendar, sequencing launches and marketing activity across the portfolio.
• Ensure cross-vertical messaging consistency across product marketing outputs.
• Define and uphold the quality bar and best practices for product marketing deliverables.

• Extensive experience in product marketing, product management, or related go-to-market roles.
• Experience gained in a scale-up or start-up environment, working directly with founders or senior leadership and owning initiatives end-to-end.
• Strong ability to translate complex technology into clear and compelling customer value propositions.
• Strong writing skills.
• Strong organisational skills with the ability to coordinate cross-functional teams.
• Commercial mindset with an interest in market dynamics and competitive positioning.
• Willingness to travel and support events outside standard business hours when required.
• Specific compensation within this range is determined by factors such as geographic location, relevant experience, and job-related skills.

• Target total compensation range of $84,819 to $195,084 per year, inclusive of base salary and a target incentive plan, which may include equity, commission, or other bonus structures.

• Generous paid leave and recognised company holidays.
• Opportunity to participate in a comprehensive benefits package including health, dental, and vision insurance.
• 401(k) retirement plan with company match.