Lead - Retail Marketing Operations

Strategically organises, aligns, and implements impactful store-based activations, in-store experiences, and campaigns across North America. It primarily focuses on elevating Wholesale (B2B) channels and secondarily Direct-to-Consumer Retail (DTC) to foster strong consumer connections through direct engagement. Reporting to the Sr.

• Own the strategic mapping, process, briefing, and implementation of in-store marketing initiatives across B2B and DTC brand experience projects, developing and delivering a strategically aligned project roadmap that balances Global and Regional in-store priorities.
• Shape the brand's omnichannel in-store experience for North America by working closely with Global Retail Brand Marketing, Visual Merchandising, B2B Marketing, and DTC Marketing to align and implement strategic marketing initiatives such as campaigns, product launches, trade tool production
• Trade tool innovation, in-store initiatives, and experiences that support regional market needs.
• Support omnichannel integration by building and evolving systems and processes to ensure a cohesive and elevated experience across all physical touchpoints.
• Collaborate cross-functionally with internal stakeholders across B2B Marketing, Retail Marketing, Brand Experience, Creative Studio, Campaign Design, Merchandising, and Retail Leadership to align strategies with regional and local business goals, ensuring seamless execution and impact.
• Support coordination with external partners and vendors to strategically map, plan, produce, and implement processes that ensure seamless and on-time execution across all retail varieties, partners, and footprints.
• Brief new regional B2B and DTC in-store marketing initiatives to key teams, including timeline, deliverables, production schedules, and capturing cross-functional inputs that align with regional business priorities.
• Own in-store marketing needs for new store openings within the region, briefing store-specific assets and working with cross-functional teams to ensure the brand shows up in new locations with maximum impact.
• Uphold and evolve the brand's aesthetic and identity, ensuring consistency and excellence across all regional in-store executions.

• 6+ years of experience in retail marketing or integrated marketing planning, specifically driving in-store campaign strategy, planning, and execution for a premium, global brand operating across Wholesale B2B and DTC channels.
• Strong leadership skills with the ability to create short- and long-term strategy, problem solve in the moment, and produce elevated outcomes.
• Proven track record of independently leading high-visibility projects requiring multiple stakeholders, including global and regional campaigns, experiential in-store activations, events, and new store openings in region.
• Demonstrated experience in developing strategic retail marketing briefs and carrying them through to execution.
• Skilled in utilising project management tools to coordinate complex retail marketing initiatives, build processes, and ensure seamless collaboration across cross-functional teams and adherence to timelines and budgets.
• Ability to apply critical thinking to challenge prevailing assumptions and status quo, and to think outside the box to refine process and strategy.
• Influential communication skills with the ability to prioritise needs across a global organisation.
• Strong decision-making skills and a forward-thinking approach to the in-store brand experience across multiple touchpoints.
• Demonstrates leadership competencies including balancing key partners, managing complexity, optimising work processes, building effective teams, self-development, and directing work.

• $130,000 - $160,000 (Base + bonus)

• An environment designed to give people the tools to develop holistically, stay active, learn, explore, and innovate.
• A supportive, team-oriented atmosphere.
• Access to personal self-care for both physical and mental well-being.
• A culture centred around growth and progress, where each person is led by purpose.