Field Marketing Manager North-East (Triveneto, Emilia Romagna, Marche)

Builds the local face of Red Bull within North East Italy (Triveneto, Emilia-Romagna and Marche), aligned with global and national strategies and priorities. It creates and implements marketing initiatives across Consumer Collecting, Sports, Culture, and Communications, leveraging On Premise, Off Premise, and New Business opportunities. The position is constantly field-based, building local networks with opinion leaders and influencers online and offline.

• Build the local face of Red Bull within the region in line with global and national strategies and priorities, and build strong local networks including opinion leaders and key influencers online and offline.
• Create and implement marketing initiatives across the four key pillars of the marketing mix — Consumer Collecting, Sports, Culture, and Communications — leveraging On Premise, Off Premise, and New Business opportunities and reflecting local needs and specificities.
• Work constantly in the field to make things happen, rather than in an office-based role.
• Understand the latest generational trends by staying close to consumers and talking to networks across different scenes, and involve the local team in idea generation for the field, capitalising on their university lifestyle to identify technology, digital, and social consumer trends early.
• Create new and innovative ideas that bring the brand to life by tapping into local networks, scenes, and opinion leaders, and execute them with the right balance across the four marketing pillars based on regional knowledge and global and national priorities.
• Ensure digital and social media sit at the heart of every field marketing activity, and identify and selectively support cross-marketing opportunities with sales, marketing, and Red Bull Media Network.
• Manage the logistical system for warehousing and infrastructure to ensure the right tools and management are in place for local needs and a premium appearance
• Develop and manage the regional budget with support from the line manager and specialists
• Identify cost-saving opportunities and efficiencies
• Manage field expenses and general administration.
• Build smart and mutually beneficial partnerships with other brands, organisations, and networks that bring added value such as expertise, networks, goods, budget, or facilities
• Outsource local media-related activities to regional experts and coordinate with agencies and specialised companies for event logistics
• Share best practices with the team and Line Manager.
• Act as a role model and display Red Bull values with a consistent, motivating, and inspiring tone of voice
• Source, hire, train, and manage Field Marketing Specialists (FMS) who fit the brand and field scenes
• Coach FMS in sourcing, hiring, and training their Student Marketeers and approve every hiring personally.
• Set regional objectives and clear goals for FMS to ensure accountability to key deliverables
• Conduct ongoing, mid-year, and end-of-year performance evaluations
• Provide ongoing coaching and support
• Assess and identify development needs with the Head of Field
• Identify and nurture key talent for the space-to-shine opportunity
• Train the regional team, including sales, on brand strategies and execution guidelines.

• 5+ years marketing experience.
• Strong leadership, planning and project management skills and proven experience in people management.
• Proven background in negotiation and management of budgets.
• A 'connector' with excellent communication and networking skills, able to open doors and excite people for an idea.
• Continual understanding of consumer trends and insights (digital, trends, University life, moving patterns).
• Strong understanding of youth culture in sports and culture in the region.
• A creative marketer with depth in brand understanding, innovation at the heart, who puts new ideas into practice fast.
• Ability to multi-task and work in cross-functional teams with different objectives and personalities.
• Excellent communication skills, including presenting and training abilities, and the ability to seamlessly blend in with a diverse audience.

• Experience in sports/events, culture marketing, or on-the-field marketing is preferred.
• Ideally, experience in working with commercial teams.

• Field-based role; the position is not an office job.

• Annual gross salary: starting from € 54.000, based on level of experience, technical skills, and scope of responsibilities.
• The company applies the National Collective Labour Agreement for Commerce sector (CCNL Commercio).