Lead, Digital Product Management

The Lead Product Manager - Decide focuses on driving decision clarity and enabling conversion across the early stages of the digital journey. The role involves building and optimising web experiences that help consumers evaluate products and progress toward purchase, strengthening the connection between product discovery and conversion. The position partners closely with product, design, engineering, analytics, merchandising, and marketing teams to deliver data-driven experiences that improve customer engagement and product understanding.

• Own and shape the Decide web roadmap from ideation through post-launch optimisation, balancing long-term platform investments with a test-and-learn approach that drives measurable improvements in customer decision-making and purchase consideration.
• Drive consumer confidence and decision clarity by shaping how product information and storytelling come together on-site, creating the conditions for customers to move forward with purchase intent.
• Define the success metrics for the Decide experience, using qualitative and quantitative data and competitive benchmarks to surface opportunities and measure the impact of what ships.
• Influence priorities and drive alignment across global cross-functional partners, ensuring initiatives are well-sequenced, clearly scoped, and connected to broader business outcomes.
• Stay ahead of emerging ecommerce patterns, AI-driven capabilities, and digital experience trends, identifying opportunities to differentiate the product evaluation experience before they become table stakes.

• Bachelor's degree with typically 5 years of relevant experience, OR Master's degree with typically 3 years of relevant experience, OR typically 9 years of relevant work experience without degree.
• Expertise in using data to drive product decisions and measure impact, with experience in A/B testing, user research, and the ability to self-serve insights and build dashboards using analytics tools such as Adobe Analytics and Datadog.
• Proven ability to influence priorities and drive alignment across global cross-functional partners, navigating complex stakeholder environments and delivering successful product outcomes across teams and time zones.
• Ability to craft a compelling product narrative that clearly articulates project motivation, goals, and success pathways, comfortable framing problems and solutions logically and persuasively in both written and verbal communication, including executive-level audiences.
• Experience working in agile environments with a strong command of the full product lifecycle from ideation through post-launch iteration, including ownership of roadmap delivery and continuous optimisation.

• Home Office
• Sponsorship not offered for this position
• No relocation provided

• Paid 'UA Give Back' Volunteer Days: Work alongside your team to support initiatives in your local community
• Under Armour Merchandise Discounts
• Competitive 401(k) plan matching
• Maternity and Parental Leave for eligible and FMLA-eligible teammates
• Health & fitness benefits, discounts and resources - programs to promote physical activity and overall well-being

The company's values define and unite the team, and its pursuit of better begins with innovation and the mission of being the best.