Media Buying Cluster Lead

Is responsible for the design, configuration and optimisation of all media buying campaigns, collaborating with Business Development and Account Management teams to define objectives and own trading strategies against KPIs. It leads a cluster of media buyers serving clients predominantly in real-money gaming, sports betting and performance-led brands, and is accountable for KPI outcomes and executional consistency across those accounts. The postholder reports to the VP of Programmatic Trading and works alongside cluster leads in London, Tallinn and Medellín as part of a single global trading practice.

• Lead and develop a cluster of media buyers, owning performance, managing bandwidth and being accountable for KPI outcomes and executional consistency across a book of clients predominantly in real-money gaming, sports betting and performance-led brands.
• Coach traders through live optimisation decisions to build self-sufficiency and skill growth, run onboarding and ongoing training, act as escalation point for complex or at-risk campaigns, and conduct training for new staff and adjacent client services and sales stakeholders.
• Manage team members' direct communications with clients and other stakeholders, ensuring high-quality standards, timely problem resolution and excellent service.
• Serve as senior trader on the largest accounts, owning campaign architecture, bidding strategy, supply strategy, budget pacing and KPI performance.
• Design, configure and optimise media buying campaigns, implement campaign setup, monitor performance and make adjustments to achieve optimal results, collaborating with Business Development and Account Management teams to define campaign objectives and own trading strategies against KPIs.
• Create and execute client campaigns based on available data, audience segments, creative assets and required targeting, and liaise with the global media planner to deliver comprehensive campaign plans tailored to each campaign.
• Drive lower-funnel acquisition and retention outcomes, diagnosing CPA and ROAS shortfalls to enhance campaign performance.
• Analyse recorded data and implement changes, settings or modifications to improve the efficiency of clients' inventory serving patterns, and analyse, present and execute strategic offerings to clients across all media channels.
• Review client reporting tools and attribution models to ensure accurate optimisation and generate client value, and create insightful reports including deep dives and recaps for weekly meetings.
• Codify modern trading principles into documented playbooks, build processes to support a growing business across clusters, and drive consistency in campaign setup, naming, taxonomy, whitelisting and optimisation cadence.

• 4+ years of experience in programmatic media buying, digital advertising or ad tech, with a strong track record in trading leadership roles.
• Deep expertise in DSPs, SSPs, ad exchanges, DMPs and data-driven trading strategies, particularly The Trade Desk, Amazon DSP, Moloco and Beeswax.
• Demonstrable track record on lower-funnel acquisition campaigns, with the ability to walk through an account that was turned around and explain what was changed and why.
• Strong analytical skills with the ability to interpret complex data sets and make data-driven decisions.
• Basic knowledge, understanding and experience of social and walled gardens, including Meta, Snap, X and Google Ads.
• Ability to manage accounts with multiple activity types and complex setups, such as acquisition, branding and retention.
• Ability to run standard queries to extract data relevant to managed campaigns and provide insights based on the extracted data.
• Clear and strategic understanding and knowledge of inventory partners and SSPs.
• Advanced understanding of tagging solutions, ad servers and digital third-party attribution partners, with the ability to navigate the respective environments.
• Strong understanding of measurement and attribution, specifically ad servers, MMPs such as AppsFlyer, Adjust, Branch and Kochava, and pixels.
• Knowledge of internal tools used in campaign processing, such as JIRA, Confluence, PowerBI and other reporting platforms.

• Understanding of sports media, gaming, betting or related industries.

• Office-first culture with hybrid working models that differ depending on role and location.

• Eligible for US benefits and 401k plans.
• Commitment to supporting employee wellbeing.
• Support for growing skills, experience and career.

As well as a competitive salary and range of benefits, we are committed to supporting employee wellbeing and helping employees grow their skills, experience and career.