Media Network Specialist

The Media Network Specialist leads all aspects of content development and production, programming, communications, and distribution for Red Bull in Mexico. The role applies sharp editorial skills to identify the best stories and create differentiated content and experiences that grow consumer engagement across third-party, social, and owned media. It provides media and content expertise to complement and evolve the local organisation's marketing mix in partnership with Brand, Sports, and Culture Marketing, both nationally and globally.

• Develop, execute, and monitor the country's strategic media direction, including year-round engagement plans to reach and engage evolving consumer audiences, adapting to market changes and audience behaviour.
• Identify, create, and curate engaging “beyond the ordinary” content that excites and inspires consumers, driving creative ideation with local and global teams and leveraging local marketing assets and global network content.
• Complement the global portfolio with differentiated local stories and media experiences.
• Define the strategic role of Red Bull's own channels and build third-party distribution partnerships to ensure the right content reaches the right audiences through relevant media channels.
• Use audience insights and ongoing data reporting to develop relevant engagement strategies, monitor performance in real time, identify shifts in audience behaviour and media consumption, and adjust the media approach accordingly.
• Build and maintain a strong network of production companies and creative talent, working closely with videographers, directors, photographers, and other content creators to bring ideas and stories to life.
• Ensure alignment between the local team and global audience and media strategies, adapting global strategies and initiatives into hyper-local plans relevant to the local audience.
• Work across product, events, opinion leaders/influencers, athlete, and dancer projects.
• Provide media and content expertise to complement and evolve the local organisation's marketing mix in partnership with Brand, Sports, and Culture Marketing, nationally and globally.
• Act as an entrepreneur in the country, building and nurturing engaged teams, working with innovative partners, and fostering media innovation and business opportunities through digital and traditional media channels.

• Bachelor's degree completed.
• Intermediate to Advanced English proficiency.
• Minimum of 2 years of experience in Media, Communications, Content, Social Media, or Strategy within media-led companies or brands.
• Experience working with media executives and partners on content development and distribution strategies.
• Strong knowledge of social media platforms, digital culture, emerging trends, and audience behaviours.
• Deep understanding of short-form content, particularly TikTok, Instagram Reels, YouTube Shorts, and other emerging formats.
• Strong understanding of platform-native storytelling and how content needs to adapt across different channels and audiences.
• Ability to identify and translate cultural and social trends into relevant content opportunities for the brand.
• Strong understanding of content performance, social analytics, audience insights, and KPIs, with the ability to turn data into actionable recommendations.
• A strong creative and project management background, with the ability to manage multiple content streams and stakeholders simultaneously.
• A story seeker, editorial thinker, and creative mind with a strong instinct for identifying stories that can earn attention.
• Strong understanding of the full content lifecycle — from ideation and production to distribution, amplification, and performance analysis.
• An agile, collaborative team player with a hands-on mindset and the ability to turn ideas into execution.
• Deep understanding and passion for the product and Red Bull's target audiences.
• Understanding of local consumers' media consumption habits and the broader media landscape.