Social & Digital Media Manager (Brand & Product)

Leads social media strategy for brand and product marketing, growing owned channels and maximising online reach in the UK. It sits as a key pillar within a world-leading social media team and partners closely with Brand, Product, Culture Marketing, Media Network and Insights teams. The focus is to communicate brand campaigns, product launches and the energy drinks portfolio via social media, driving viewership and engagement with millions of users.

• Lead the social media strategy for brand and product marketing, ensuring activity supports wider marketing objectives, brand campaigns and commercial priorities.
• Translate brand and product plans into engaging, social-first content that brings product launches, key moments and campaigns to life, and partner with Brand, Product, Culture Marketing, Media Network and Insights teams to identify opportunities, amplify activity and deliver impact with consumers.
• Drive the growth of owned social channels, increasing reach, engagement, followers and organic video views across key platforms.
• Develop platform-specific content strategies and use audience insights, trends and performance data to optimise content and accelerate growth, while staying ahead of digital culture, platform developments and consumer behaviours to identify new opportunities for engagement and visibility.
• Act as the guardian of the social media presence, ensuring all content aligns with brand guidelines, tone of voice and creative standards, and maintain high editorial and creative standards across all social content, campaigns and partnerships.
• Provide guidance, best practice and quality control to internal stakeholders and external partners, ensuring content is optimised for every platform.
• Manage social media budgets effectively, ensuring investment supports strategic priorities and delivers maximum impact, and lead relationships with agencies, creators and production partners to drive strong collaboration and best-in-class creative output.
• Support team and partner development through clear briefing, regular feedback and effective performance management.
• Lead the development of innovative social content concepts and campaigns that drive engagement, conversation and brand affinity, and manage projects from ideation through to execution against agreed timelines, objectives and budgets.
• Track performance, report on results and turn insights into actionable recommendations that strengthen future activity, while developing digital mechanics and consumer journeys on the brand's website or third-party apps and platforms such as Strava, and overseeing website content for brand campaigns
• Product launches and product pages.

• Experience delivering millions of views across a high reach network of channels for an FMCG brand, publisher, broadcaster, creator or content producer.
• Ability to understand and explain what drives organic virality.
• Experience launching FMCG products via social media and driving high organic virality.
• Experience of all major social platforms, including YouTube, TikTok and Instagram.
• Experience pitching and launching new social media channels.
• Ability to ideate and create viral social media content (with examples).
• Proven experience of achieving significant growth for social platforms (with examples).
• Innovative, creative and entrepreneurial mindset, with a hunger to break the internet.
• Strong written communication and accuracy, with a keen editorial sense.
• Experience in building and nurturing online communities.
• Confident in presenting a strategic vision that influences key decision-makers and senior stakeholders.
• Experience in shooting, editing and publishing.
• Experience in agency management.
• Experience of analytics and reporting.
• A determination to experiment and try new things before anyone else.