Social Media Manager

The Social Media Manager will lead Virgin Active UK's organic social media strategy, bringing the experience of its Social Wellness Clubs to life. The role sets the creative direction for social channels, developing content that feels at home alongside leading luxury wellness and hospitality brands. It uses social to build brand awareness, deepen member engagement and drive measurable growth in website visits, membership enquiries and joins.

• Own the organic social strategy and monthly content calendar, planning two months ahead and managing publishing through Emplifi or a similar platform.
• Set the standard for social creative, from photography and video to copy and art direction, so every piece of content reflects the quality of the club experience.
• Lead social planning and content delivery for new club openings, refurbishments, campaigns and key brand moments, capturing the details that make each experience distinctive.
• Brief and coordinate in-house producers, freelancers and creators to produce content designed for each platform, from instructor-led wellness advice to behind-the-scenes stories from the clubs.
• Build partnerships with creators whose work and audiences align with Virgin Active's luxury wellness positioning, managing each partnership from selection and briefing through to delivery, usage rights, compliance and performance.
• Launch and lead the instructor ambassador programme, helping instructors share their expertise and showcase the communities they build in the clubs.
• Manage the social agency and production partners, setting clear briefs, maintaining creative standards and overseeing budgets.
• Bring the same care and attention members receive in club to comments and direct messages, working with Member Services and club teams to resolve queries.
• Partner with Brand, CRM, Events, Member Services, Operations, Product and Club teams to support wider campaigns, the member experience and commercial priorities.
• Report on reach, engagement, audience growth, website visits, leads and joins, using the findings to refine the content strategy and demonstrate the commercial impact of organic social.

• 4–6 years' experience in social media, including ownership of organic strategy for a consumer brand.
• A portfolio that shows strong visual judgement, excellent copywriting and the ability to translate a premium brand experience into content that works on social.
• Experience delivering creator campaigns and managing agencies, freelancers and production budgets, with clear examples of the results achieved.
• Confidence using social analytics, listening and publishing tools to guide creative decisions and measure commercial impact.
• Strong organisation and stakeholder management skills, with the ability to give clear creative feedback and manage multiple campaigns and shoots.
• Flexibility to work occasional evenings and weekends for events, launches and shoots.

• Experience with a luxury or premium consumer brand, particularly in hospitality, wellness, fitness or lifestyle.
• Familiarity with Emplifi or a similar platform, Meta and TikTok Ads Manager, and video editing.

• Full-time, 40 hours per week

• 25 days (excluding bank holidays) annual leave, plus a Celebration Day.
• Access to Scottish Widows Pension with employer contributions matched up to 5%.
• Complimentary Virgin Active membership for you and a buddy, plus free membership for your children and access to Club V.
• Private Dental and Healthcare Insurance.
• Life Assurance at 4x your salary.
• Discounts across Virgin Active, including guest passes and 50% off PT sessions.
• Access to Virgin Family, with discounts including Virgin Atlantic, Virgin Holidays and Virgin Media/O2.
• 20% off food and drink at KAUAI branches located in clubs.
• Access to Salary Finance for loans, savings plans and personal finance support.
• Health Heroes employer assistance programme with 6 free counselling sessions.
• Complimentary corporate letting services through Dexters, with no tenant charges.
• Access to ePoints for online discounts at retailers.