Paid Social Media Manager

This role works across core markets including Spain, Italy, and France, covering La Liga, Ligue 1, Serie A, and European competitions in those markets, within a fast-paced agency environment. The role owns end-to-end execution of paid social campaigns, translating complex marketing objectives into high-performing ad sets across Meta, TikTok, X, YouTube, and beyond. It also involves scaling budgets efficiently while staying attuned to sports culture so that creative resonates with fanbases.

• Build, launch, optimise, and scale paid social campaigns across Meta, TikTok, X, LinkedIn, Pinterest, and YouTube.
• Develop full-funnel paid social strategies tailored to diverse client goals, from brand awareness to direct-response conversions.
• Work closely with design and copy teams to brief in high-converting ad assets.
• Bring native sports-centric ideas to the table that resonate with die-hard fanbases.
• Run continuous A/B testing on audiences, creatives, landing pages, and bidding strategies.
• Track performance daily and build clear, client-facing reports that translate complex metrics (ROAS, CPA, CTR) into actionable business insights.
• Manage and allocate multi-figure monthly ad spends across various accounts, ensuring zero underspend or overspend.
• Meet Return on Ad Spend (ROAS) and Cost Per Acquisition (CPA) targets across key client accounts.
• Leverage real-time sports trends into winning ad concepts.
• Ensure efficient and fast campaign deployment within an agency environment.

• Multi-market/client background: minimum 3+ years of hands-on experience managing paid social campaigns specifically within a fast-paced marketing or advertising agency.
• Deep, technical knowledge of Meta Ads Manager and TikTok Ads Manager.
• Absolute sports lover with broad and deep sports knowledge (football, basketball, soccer, F1, tennis, or niche sports) and an understanding of fan psychology and sports culture inside and out.
• Strong analytical skills with advanced knowledge of Excel/Google Sheets, Google Analytics 4 (GA4), and modern attribution challenges.
• Experience directly managing client relationships and presenting reports and pitches with clarity and enthusiasm.

• Experience with X Ads, Pinterest, or Google/YouTube is a major plus.

• Access to DAZN
• 25 days' annual leave (increasing by 3 days after 3 years)
• Private medical insurance
• Life assurance
• Pension contributions up to 5%
• Family friendly community including enhanced parental leave
• Electric vehicle benefit option
• Learning and development resources
• Opportunity for flexible working
• Access to internal speaker series and events