On Premise Marketing Manager

Is responsible for developing and delivering the On Premise marketing strategy to strengthen brand image, increase share of mind and drive consumption and business growth. It translates global and national brand priorities, alongside local consumer and industry insights, into impactful consumer, industry and trade marketing initiatives. The position works closely with the On Premise field organisation, Key Account Managers and the wider marketing team to equip teams with the tools, training and direction needed for excellent execution.

• Act as an active brand ambassador, demonstrating a hands-on entrepreneurial approach and ensuring activities reflect premium brand values, and build strong relationships with internal teams, customers, consumers and industry stakeholders.
• Own the annual On Premise Marketing business plan and budget, aligning local initiatives with global guidelines and Egypt market priorities.
• Develop marketing tools, POS solutions and activation toolkits that enable effective execution and consistent brand standards.
• Monitor execution quality, assess initiative effectiveness and use insights to continuously improve performance.
• Build and maintain a strong network with venue owners, decision-makers, bar staff, influencers, event organisers and other industry partners.
• Develop performance-driving concepts that strengthen share of mind within the industry and support increased consumption and sales-out, and lead tailored installations and industry initiatives with field teams and Key Account Managers.
• Develop impactful consumer initiatives that attract consumers, build consumption habits and elevate the brand in the On Premise environment, and adapt national brand campaigns into On Premise occasions, venues and activations.
• Lead the planning and delivery of relevant consumer-facing events and experiences, ensuring strong execution and evaluation.
• Partner with On Premise Key Account Managers to identify priority customers and opportunities, and contribute to annual joint business plans integrating consumer, industry and trade marketing initiatives.
• Train, coach and develop On Premise field teams on marketing concepts, tools and execution standards
• Work cross-functionally with Regional On Premise Managers, Musketeers, Key Account Managers, Brand Marketing, Sales and external partners
• And manage agencies and suppliers to ensure quality, timelines and deliverables meet agreed objectives.

• At least 5 years of relevant marketing experience.
• Proven experience managing a team, including setting priorities, coaching and developing team members, and driving accountability for performance.
• Experience managing budgets, agencies, suppliers and multiple projects from planning through execution.
• Entrepreneurial mindset with strong strategic thinking, creativity and commercial acumen.
• Strong planning, prioritisation, organisational and analytical skills, including the ability to use consumer, customer and sales data.
• Excellent communication, negotiation, stakeholder management and presentation skills.
• Self-motivated and comfortable in a high-energy, field-based environment, with flexibility to work evenings, nights and weekends when required.
• Proficiency in MS Office and relevant digital tools; strong English communication skills.

• On Premise, FMCG, beverage or hospitality experience is an advantage.

• Field-based environment.