Trade Marketing Channel Manager

The Trade Marketing Channel Manager is responsible for developing and coordinating trade marketing and insights activities to maximise the potential of the Red Bull brand in the trade while maintaining the brand personality and values. The role covers internal, trade and shopper communication, coordination between marketing and sales, POS development and implementation, Category Management projects, trial activities and sales analysis to generate insight. The position works across marketing and sales and establishes an internal network with departments such as Communications, Brand, Sales, Logistics and Finance.

• Assist in the development of trade marketing strategies, recommending best trade-led activities and supporting trade activity proposals with commercial backing while protecting the brand image.
• Create and develop all channels of communication (internal, trade and shopper) to ensure the timely execution of Red Bull initiatives.
• Educate, orientate and utilise the brand team through personal and electronic communication to deliver through-the-line activity in store, and exchange ideas proactively between Marketing and Sales.
• Establish an internal network with Communications, Brand, Sales, Logistics, Finance and other necessary departments for efficient working.
• Define the Perfect Store by channel using the International Model marketing activity and support alignment across customers and channels for trade marketing activities.
• Ensure the global POS toolkit is used effectively, adhering to brand guidelines, representing the brand creatively and innovatively, meeting country needs and objectives financially
• And developing national POS only when international material is not appropriate and a clear commercial benefit is recognised.
• Identify and quantify opportunities and challenges, conduct sales development analysis by customer, channel and distribution point, analyse customer performance in all sales fundamentals, evaluate promotions, and support trial activities.
• Develop channel-specific strategies and tools/tactics for Retail, Impulse, C&C and other channels.
• Run Category Management projects with identified top customers, build relationships, attend face-to-face meetings, interpret data and shopper insight to create tailored action plans to grow category turnover.
• Provide initiatives and support to Key Account Managers for non-top customers so they can implement them themselves.

• 5+ years of experience in trade marketing, sales, or category management.
• FMCG background.
• Strong market planning and analytical skills.
• Strong budget tracking and management skills.
• Excellent interpersonal and communication skills.
• Excellent problem-solving abilities.
• Ability to work collaboratively in a team.
• Proactive, innovative, and able to challenge traditional approaches.

• Beverage industry experience.