Senior Specialist – Trade Marketing

Drives trade marketing strategy and execution across South Korea, spanning owned DTC retail stores and key wholesale and B2B partner accounts. It acts as the brand guardian and gatekeeper across offline spaces, ensuring that the premium brand identity is represented and executed with excellence. The postholder is an integral member of the Korea Marketing team and collaborates closely with the DTC Retail and Commercial/Wholesale teams to deliver visual merchandising, seasonal campaigns, and high-conversion point-of-sale activations.

• Develop and execute the trade marketing strategy across all physical touchpoints to deliver sustainable commercial growth and premium brand representation.
• Drive end-to-end trade marketing execution with a balanced scope allocated at approximately 70% DTC retail (flagships, brand stores / owned retail doors) and 30% B2B accounts (strategic wholesale accounts, speciality partners, department store partners, etc.).
• Lead end-to-end planning and execution of seasonal campaigns, product launches, and retail presence (window displays, spatial VM, lightboxes, fixtures, POS toolkits, and digital in-store assets) tailored to both DTC environments and B2B partner account formats.
• Partner with key account managers and commercial leads to build bespoke trade marketing plans, co-op marketing programmes, and exclusive activations for strategic retail partners, ensuring alignment with overall brand guidelines and sales targets.
• Elevate consumer journeys across all store tiers by creating immersive 360° brand experiences that blend customer-centric storytelling, localised consumer insights, and performance credibility.
• Serve as the uncompromising brand guardian and gatekeeper across all offline touchpoints, ensuring that every retail door and partner fixture strictly adheres to On's global brand standards, visual guidelines, and aesthetic excellence.
• Act as the primary marketing bridge between internal teams (Commercial/Wholesale, DTC Retail Operations, Merchandising, Store Design, Community, and Brand Marketing) and external stakeholders (retail buyers, department store MDs, visual merchandising agencies, and production vendors).
• Track, evaluate, and optimise the performance of trade marketing initiatives, retail and B2B investments, monitoring sell-through metrics, ROI, and partner feedback to continuously refine go-to-market execution.
• Conduct regular field visits to ensure flawless brand execution and visual compliance, while collaborating with tech reps and store teams to empower retail staff with compelling brand and product storytelling tools.

• At least 8–10 years of proven experience in trade marketing, retail marketing, or commercial brand activation.
• Deep understanding of South Korea's retail landscape, including department store dynamics, wholesale key accounts, speciality running/outdoor channels, and owned DTC retail environments.
• Agility to balance priorities across direct and wholesale channels.
• Sharp commercial instinct focused on sell-through and partner ROI, combined with an eye for premium aesthetics, spatial design, and brand integrity.
• Agile, resilient, and proactive approach, with demonstrated success managing complex cross-functional workflows and building strong, collaborative relationships with external B2B partners, buyers, and agencies.
• Ability to zoom out to align with broader business objectives while thriving on rolling up sleeves to perfect in-store details and deliver the "WOW" factor.
• Field-ready mindset with willingness to travel regularly to owned stores and retail partner doors across South Korea to audit execution and build face-to-face partner rapport; approximately 20–30% of time away from the desk.
• Fluency in Korean and professional working proficiency in English, capable of presenting to and collaborating with global/regional stakeholders.
• Hands-on approach, strong commercial mindset, and entrepreneurial spirit.

• Experience within the sports, outdoor, or premium fashion/lifestyle industries.

• Regular travel across South Korea to owned stores and retail partner doors; approximately 20–30% of time away from the desk.