Assistant Manager, BU Marketing, Sportstyle

Plans and executes all sportstyle marketing, PR and related activities within the country, primarily for PRIME and SELECT, to enhance brand awareness and achieve commercial objectives. It drives campaigns and related activities with APAC ambassadors and manages relationships with external agencies across PR, PPL, social, digital viral, advertising, production and events. The position covers campaign development, event execution, omnichannel advertising, social media and influencer relations, working closely with local key accounts and regional stakeholders.

• Plan and execute all sportstyle marketing, PR and related activities within the country, mainly for PRIME and SELECT, to enhance brand awareness and achieve commercial objectives.
• Drive campaigns and all related activities with APAC ambassadors.
• Plan and execute local campaigns and strategic/key account initiatives.
• Communicate with and manage agencies across PR, PPL, social, digital viral, advertising, production and events.
• Develop and drive marketing and PR campaigns featuring APAC ambassadors (K-pop artists) and local key initiatives, overseeing the creation of campaign assets and the execution of all related marketing activities.
• Plan, organise and execute brand events and experiential activities for key product launches.
• Plan and organise channels for both online and offline advertising to drive brand visibility and performance marketing objectives.
• Establish social media roll-out schedules, oversee their execution, and develop innovative digital viral marketing ideas and content strategies.
• Build strong relationships with key influencers and manage product seeding programmes around major campaigns and collaborations.
• Support PR operations, including the management of shooting samples and the translation and composition of press materials.

• Bachelor's degree or above in Business Administration, Marketing, Marketing Communications or a related field.
• Minimum 10 years of experience in brand marketing/PR in fashion, sportswear, lifestyle or consumer brands.
• Proven experience in managing end-to-end marketing campaigns, local brand initiatives and external agencies.
• MS Office skills, particularly PowerPoint and Excel.
• English language skills at intermediate level.
• Competencies in creativity and innovation, analytical thinking, open communication and listening, and planning and organising.
• Functional skills in campaign shooting management and event and project management.

• In-house brand marketing experience.
• Adobe Photoshop skills.

PUMA is a global sports brand creating footwear, apparel and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf and stichd, operates in more than 120 countries and employs around 22,000 people worldwide. PUMA looks for candidates who embody its SPEED & SPIRIT values — being driven in performance, vibrant in sporting legacy and together in team spirit — and provides equal opportunities for all applicants regardless of race, colour, religion, national origin, sex, gender identity or expression, sexual orientation, age or disability.