Sporting Fashion & Goods
Senior Marketing Manager Sportstyle
Mid Level
Herzogenaurach, Germany
in office
Full time
Job description
About the Role
This role leads and supports seasonal and annual Sportstyle marketing plans aligned with business objectives at PUMA. It manages product launches, campaigns, fashion and streetwear collaborations, and retail activations, and drives consumer-focused storytelling across digital, social, retail, and experiential channels. The position acts as a cross-functional point of contact, supports regional and channel marketing teams, and coaches junior team members to enable effective global implementation.
Key Responsibilities
- Own day-to-day project management for assigned category and franchise initiatives, ensuring timelines, milestones and deliverables are met
- Act as a key cross-functional point of contact for assigned initiatives, ensuring alignment across Product, GTM, Creative, Production and Marketing teams
- Support regional and channel marketing teams with clear tools, guidance and content to enable effective implementation of global seasonal franchise strategies
- Monitor campaign performance and optimise plans based on insights and KPIs
- Coach and develop junior team members and foster collaboration
Required Experience & Qualifications
- 4-6 years of experience in category marketing, brand marketing or integrated marketing within fashion, lifestyle or streetwear categories
- Experience supporting the development of seasonal or annual category marketing plans
- Strong project management skills with the ability to manage multiple workstreams, stakeholders and timelines
- Hands-on experience working with creative assets, sell-in tools, and seasonal marketing deliverables
- Strong collaboration skills and comfort working in a cross-functional, global marketing environment
- In-depth knowledge of the fashion industry and landscape
- Passion for social and digital media
- Willingness to travel internationally
The Application Process
PUMA provides equal opportunities to all job applicants regardless of race, colour, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Every application is reviewed by real people committed to fairness, transparency, and equal opportunity; no automated systems or AI tools are used to make hiring decisions. AI may support isolated organisational steps such as scheduling interviews, with no influence on decisions.
- Click 'Apply Online' and follow the steps to upload an application.
About the Company
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.
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