Sporting Fashion & Goods
Lead Marketing Manager Training
Mid Level
Herzogenaurach, Germany
in office
Full time
Job description
About the Role
Leads the global Training marketing direction for a strategic key account, ensuring alignment with brand and commercial priorities. It partners with Product, Merchandising, Sales, regional teams and the key account to drive go-to-market execution, product storytelling and account growth. The role acts as consumer and category expert, monitors category and account performance, and supports integrated activation across digital, retail and e-commerce touchpoints.
Key Responsibilities
- Lead the global Training marketing direction with a strong focus on strategic key account, ensuring alignment with brand and commercial priorities.
- Drive go-to-market execution including product storytelling, seasonal campaigns, and account-specific activation plans.
- Act as consumer and category expert, translating Training and fitness trends into relevant marketing initiatives.
- Partner with Product, Merchandising, and Sales to align on product pipelines, key franchises, and account growth opportunities.
- Own category and account performance tracking, leveraging sell-in, sell-through, e-commerce, and retail insights.
- Identify growth opportunities and risks, translating them into targeted marketing actions for the key account.
- Develop and deliver tailored global-to-account toolkits, enabling strong and consistent execution.
- Ensure integrated activation across all touchpoints, with a strong emphasis on key account excellence (digital, retail, e-com).
- Collaborate closely with regional teams and the key account to ensure locally relevant execution and feedback loops.
- Monitor competitive activity within the account landscape to inform strategy and differentiation.
- Support budget management, KPI tracking, and performance optimization with a focus on account impact.
Required Experience & Qualifications
- 8+ years of experience in sport or lifestyle marketing with strong category and/or key account focus.
- Proven track record in developing impactful go-to-market plans.
- Strong ability to translate business, product, and account needs into consumer-facing marketing.
- Solid understanding of retail environments, e-commerce, and account-specific dynamics.
- Experience working with cross-functional and external partners, including key accounts.
- Data-driven mindset with the ability to turn insights into actionable plans.
Preferred Skills
- Exposure to major wholesale or strategic accounts.
The Application Process
Applications are submitted online. Every application is reviewed by real people committed to fairness, transparency, and equal opportunity; no automated systems or AI tools are used to make hiring decisions. AI may be used for isolated organisational steps, such as scheduling interviews, with no influence on decisions.
- Click 'APPLY ONLINE' and follow the steps to upload your application.
About the Company
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide. PUMA provides equal opportunities for all job applicants, regardless of race, colour, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability.
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