Director Marketing Training

This role leads the global marketing strategy for PUMA's Training category, ensuring a consistent and compelling representation of products, athletes, and training solutions across the marketing mix. It drives the execution of seasonal and long-term marketing strategies, delivering global communication toolkits and defining guidelines for regional markets. The role partners with product line management, design, merchandising, sports marketing, consumer marketing, and regional teams, and manages the Training Marketing team.

• Ensure consumer relevance by translating training consumer insights, athlete needs, product innovations, and category trends into impactful marketing initiatives that strengthen brand preference and drive business growth.
• Lead the development of category communication strategies and franchise product storytelling across multiple seasons, ensuring alignment with brand and business objectives while reinforcing PUMA's position in the Training market.
• Partner closely with Product Line Management, Design, Merchandising, Sports Marketing, Consumer Marketing, and regional teams to create integrated and consumer-centric marketing plans.
• Manage and develop the Training Marketing team, fostering a high-performance culture through coaching, performance management, talent development, and recruitment.
• Build and maintain strong relationships with athletes, ambassadors, training experts, agency partners, and key stakeholders to maximise category visibility, credibility, and business impact.
• Monitor and communicate competitive landscape developments, market trends, fitness and training consumer behaviours, and emerging opportunities to Central Marketing and regional teams, providing actionable recommendations.
• Track and evaluate key marketing KPIs, collaborate closely with Consumer and Commercial Marketing teams, and lead the creation of seasonal Sell-In tools and category presentations to support commercial success and market expansion.

• 8+ years of experience in Brand Marketing, Product Marketing, Category Marketing, or a related field.
• University degree in Marketing, Business Administration, Communications, Sports Management, or a related discipline.
• Extensive experience in developing and executing global marketing strategies.
• Strong leadership skills with proven experience managing, developing, and inspiring high-performing teams in a global matrix organisation.
• Deep understanding of training and fitness consumers, brand building, integrated marketing communications, athlete and product storytelling, and category growth strategies.
• Strong analytical capabilities with experience defining, tracking, and optimising marketing KPIs and business performance metrics.
• Excellent stakeholder management, communication, and presentation skills, with the ability to influence senior leaders and cross-functional teams globally.
• Strategic, proactive, and highly organised, with the ability to manage multiple priorities and drive results in a fast-paced environment.
• Team-oriented, resilient, and confident under pressure, with a collaborative and solution-driven mindset.
• Fluent in English.
• Passion for sports, fitness, and training, with a strong understanding of current consumer and industry trends.
• Willingness to travel internationally.

• Experience within the sporting goods, fitness, training, lifestyle, or consumer goods industry.
• Experience within performance, fitness, training, or sports-related categories.
• Additional language skills.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide. PUMA provides equal opportunities for all job applicants, regardless of race, colour, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability.