Lead – Trade Marketing, Japan

This role includes responsibility to partner closely with Wholesale Sales leaders, Key Account Managers, and the Senior Lead – Brand Experience to drive B2B brand strategy, and execute next-level Shop-in-Shops, pop-ups, and innovative trade tool rollouts for key wholesale accounts such as Alpen, atmos, ART SPORTS, OSHMAN'S, and BILLY'S.

• Partner closely with Wholesale Sales leaders, Key Account Managers, and the Senior Lead – Brand Experience to drive B2B brand strategy.
• Execute next-level Shop-in-Shops, pop-ups, and innovative trade tool rollouts for key wholesale accounts such as Alpen, atmos, ART SPORTS, OSHMAN'S, and BILLY'S.
• Optimise Visual Merchandising and in-store execution by adapting global and APAC guidelines to fit Japan's unique wholesale landscapes.
• Bridge digital and physical touchpoints so dealer webshops and physical trade touchpoints reflect consistent brand stories.
• Collaborate cross-functionally with DTC, Key Account Sales, and local/regional Marketing teams to integrate marketing campaigns and map consumer journeys that strengthen brand engagement and drive sell-through.
• Explore and execute new, impactful ways to collaborate with wholesale partners to secure premium space in-store and online, elevating the consumer brand experience.
• Analyse sell-out data, store feedback, and campaign results to evaluate ROI.
• Identify underlying issues and root causes independently, delivering innovative solutions to complex operational or commercial trade challenges.
• Prioritise and drive complex end-to-end trade projects autonomously without relying on predefined templates.
• Balance innovative creative concepts with process efficiency.

• 6–8+ years of experience in Trade Marketing, Retail Marketing, or Visual Merchandising within the sports, fashion, or lifestyle industries.
• Proven track record of autonomously managing complex projects and key account trade activations.
• Deep understanding of the Japanese wholesale landscape, Key Account dynamics, and dealer digital/in-store environments.
• Strong ability to gather insights, analyse sell-out data, evaluate options, and deliver independent, structured solutions to complex retail/trade challenges.
• Proactive, creative mindset that continuously tests new trade tools and unconventional display ideas while maintaining high standards and brand integrity.
• Skilled at building strong cross-functional relationships across Sales, Regional/Global HQ, and external vendors or retail partners.
• Demonstrated ability to drive complex end-to-end projects simultaneously, maintaining clarity, transparent documentation, and high output quality.
• Native-level fluency in Japanese and professional business-level English.
• Willingness to travel domestically for store visits, trade account events, and key store installations as required by the business.
• Ability to prioritise and work autonomously to drive complex end-to-end trade projects that impact the team and several teams across Marketing and Sales.
• Comfortable identifying root causes and delivering structured solutions to complex problems.
• Confident in making informed, independent decisions while incorporating input from key cross-functional stakeholders.
• Constantly seeks creative methods, new trade tools, and innovative retail concepts while understanding how to improve existing systems and maintain high standards of execution efficiency.