Agencies
Creative Director, Experiential - Brand Consulting
Mid Level
New York, United States
in office
Full time
Job description
About the Role
Leads experiential creative across sport and entertainment, directing and inspiring a talented team to create stand-out, ambitious ideas and experiences that drive brand love for clients. It sits within a strategy-led, full-service marketing agency whose integrated capabilities span cultural and consumer insights, data and analytics, talent, influencer and property partnership advisory, experiential, social impact, creative services, and content and digital strategy. The postholder works closely with account, production and client partners, shaping creative strategy from planning through execution with a collective, diverse perspective.
Key Responsibilities
- Direct all aspects of experiential creative, working with internal and client partners to understand marketing objectives, consumer insights and market research that inform creative strategies and determine how brands show up across sport and entertainment partnerships.
- Manage a team of art directors, designers and experiential specialists, fostering an energetic and positive creative culture that inspires them to perform at their best.
- Lead the development of concepts into detailed, integrated activations and the delivery of assets, and oversee the creative installation of activations on-site.
- Partner with account and production teams to develop solutions that satisfy brand goals while delivering against operational schedules and budgets.
- Craft and lead compelling presentations that demonstrate strategic and conceptual thinking and secure client excitement and buy-in.
Required Experience & Qualifications
- 12+ years of experience in the experiential creative space.
- 7+ years of creative, experiential, advertising or design agency experience at associate creative director or creative director level.
- Management experience leading a creative team, including writing and conducting performance reviews and delivering positive and constructive feedback.
- Demonstrated conceptual thinking and applied design.
- Design practitioner credentials supported by a portfolio of work that demonstrates creativity and the ability to work across multiple marketing channels.
- Strategic thinking, with the ability to offer creative counsel to account and production teams and to clients.
- Strong interpersonal skills and the ability to build relationships.
- Highly organised and detail-oriented, with the ability to work under pressure and against tight deadlines.
- Strong understanding of, and working experience in, partnership marketing.
- A passion for new ideas and innovative thinking.
- Expert knowledge of graphic design, advertising, branding, customer communications, content and social media.
- Expert working technical knowledge of Adobe Creative Cloud and Microsoft software packages.
- Ambitious, energetic and hands-on, approaching each day with a can-do attitude and an entrepreneurial mindset.
- Ability to multi-task.
- A flair for interior design, materiality, prop styling, furniture selection and vignette creation.
Workplace
- Flexible work schedule, with a minimum of three days per week on-site.
Salary
- Is also eligible for a discretionary bonus.
Benefits & Perks
- Competitive compensation and benefits package for all regular full-time employees.
- Medical Insurance, with the company paying 80%–100% of the cost.
- Basic Life and AD&D Insurance, with the company paying 80%–100% of the cost.
- Telemedicine.
- Employee assistance and mental health counselling in person, virtually or through text.
- Paid Vacation / Holidays.
- Paid Sick Time.
- Paid Parental Leave and other paid leaves of absence.
- NICU leave.
- Bereavement resources.
- Adoption Benefits.
- Educational Assistance.
About the Company
Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, licensing, media finance, consumer investing, fashion, trademark licensing, and philanthropy.
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