Creative Producer - NBAT2 (YouTube Content)

A Creative Producer is sought to drive the development and production of YouTube content across the @NBA2KL and @NBAT2 channels. The role sits at the intersection of sports media, culture, gaming and entertainment, acting as the primary bridge between creative vision, talent direction, and field or studio execution. The producer owns assigned projects from concept through final delivery, developing new series as well as producing established original programming.

• Conduct in-depth research on featured NBA players, talent and guest celebrities to develop compelling narrative arcs and highly personalised interview prompts for new and established series.
• Develop detailed creative briefs, run-of-shows, production beat sheets, interview guides and contingency plans that clearly communicate the creative vision, anticipate on-set variables and prepare multiple creative approaches.
• Pitch original content ideas and conceive, draft and present structured development briefs for prospective YouTube series, formats and packaging strategies.
• Act as the primary on-set director for studio and field shoots, leading small production crews across camera, audio and lighting to capture the creative and story needs of each production.
• Direct NBA players, celebrities and digital creators on set, creating a comfortable and dynamic environment that draws out engaging, candid and entertaining moments.
• Direct unscripted and interactive formats using deep league and roster knowledge to challenge trade logic, question roster builds and spark authentic basketball conversation and banter in real time.
• Keep shoots on schedule while prioritising critical story beats, creative objectives and shot-list needs in fast-paced production environments.
• Read the room and adapt narrative direction or production plans when unexpected talent dynamics, production challenges or spontaneous moments create new creative opportunities.
• Collaborate closely with video editors and the creative team to shape final edits for YouTube-first viewing, with an emphasis on strong hooks, effective pacing, compelling storytelling and viewer retention.
• Manage multiple projects end-to-end across development, production, post-production, final delivery and publishing setup, serving as the main point of contact for assigned projects across internal creative, production management, social, branding and talent teams.

• Authentic and extensive understanding of the NBA, including current players and personalities, team rosters, trade and cap logic, league history and modern basketball culture.
• 3+ years of digital media experience as a Creative Producer, Field Producer or in a comparable role, ideally within sports, culture or digital entertainment.
• Demonstrated experience leading small studio or field crews and directing athletes, celebrities, creators or other high-profile talent on set.
• Proven ability to translate creative concepts into organised, production-ready plans and to anticipate contingencies before and during shoots.
• Demonstrated understanding of YouTube-first programming, including video packaging, audience retention, hooks, pacing and digital storytelling conventions.
• Demonstrated ability to manage multiple projects simultaneously across development, production and post-production while maintaining creative quality and organisation.
• Strong willingness to develop deeper knowledge of video game culture and the NBA 2K ecosystem.

• Familiarity with video game culture and the NBA 2K ecosystem.

• Eligible employees have the option of working remotely one day per week.

• Medical, dental and vision coverage.
• Life/AD&D insurance.
• Short- and long-term disability cover.
• Tax-advantaged accounts such as FSA, HSA and healthcare/dependent care FSAs.
• 401(k) retirement plan.
• Commuter benefits.
• Unlimited time off benefits that include vacation and sick time, plus personal days.
• Annual discretionary performance bonus, awarded at the sole discretion of the Company and subject to terms and conditions set by the Company.
• Fertility and family-forming assistance.
• Wellbeing allowance.
• Educational assistance.
• Mental health coaching and therapy.