Creative Lead

Leads creative development for a growing U.S. business, with a focus on the launch of regional NBA and NHL local broadcast rights. It oversees integrated marketing campaigns, "Always on" activity, in-stadium advertising, local activations, and creative platform support across broadcast, streaming, digital, social, and traditional media.

• Be a key senior leader in DAZN's internal global creative agency, Balboa Global, and lead the creative vision and execution of multi-platform marketing campaigns supporting NBA and NHL regional rights portfolios, including integrated campaigns, "Always on" activity, in-stadium advertising
• Local activations, and creative platform support across broadcast, streaming, digital, social, and traditional media.
• Develop innovative campaign concepts that drive brand awareness, tune-in, fan engagement, subscription acquisition, and retention.
• Ensure consistent brand storytelling across all consumer touchpoints and translate business objectives into creative strategies and audience-focused campaigns.
• Oversee end-to-end development of integrated marketing initiatives, including season launches, rivalry and marquee matchups, playoff campaigns, streaming and subscription promotions, community and fan engagement initiatives, and sponsorship and partnership activations.
• Create campaign frameworks adaptable across multiple regional markets while maintaining local relevance.
• Direct the creation of creative assets across broadcast promotions, video and motion graphics, social media content, digital advertising, out-of-home advertising, radio, CRM and email marketing, and experiential and event branding.
• Partner with internal production teams, agencies, designers, editors, and freelancers to deliver high-quality creative work.
• Lead, mentor, and inspire a multidisciplinary team of designers, copywriters, producers, editors, and creative managers; establish creative standards, workflows, and quality control processes; and foster a culture of innovation, collaboration, and creative excellence.
• Partner closely with marketing, programming, media, partnerships, sales, social media, and analytics teams
• Serve as the primary creative lead in discussions with league partners, team representatives, and rights holders
• And present creative concepts and campaign strategies to executive leadership and key stakeholders.
• Utilise audience insights, performance metrics, and fan behaviour data to inform creative decision-making, continuously optimise campaign effectiveness through testing, measurement, and post-campaign analysis, and stay ahead of emerging trends in sports marketing, digital media, fan engagement
• And content consumption.

• Bachelor's degree in Marketing, Advertising, Communications, Design, or a related field.
• 10+ years of creative leadership experience in sports, entertainment, media, streaming, or consumer brands.
• Proven experience leading large-scale integrated marketing campaigns.
• Strong portfolio demonstrating exceptional creative thinking, storytelling, and brand-building capabilities.
• Experience managing and developing high-performing creative teams.
• Deep understanding of sports culture, fan engagement, live-event marketing, and the regional dynamics that engage local sports audiences.
• Expertise across video, digital, social, broadcast, and traditional creative channels.
• Strong presentation, communication, and stakeholder management skills.

• New York, mostly on site from the Park Avenue South office.

• Access to DAZN.
• Up to 15 days of paid time off.
• Health benefits, including dental and eye care.
• Sick time package.
• Parental leave offering.
• Voluntary benefits such as basic life term, personal accident, and short and long-term disability coverage.
• 401(k) retirement plan.
• Family friendly community.
• Learning and development resources.