Senior Manager, Player & Agent Communications

Manages player and agent communications and assists with player and agent communications-related objectives and strategic planning. It provides year-round media and communications support to PGA TOUR players and agents, including media requests, brand-building strategies, player messaging and crisis communications. The postholder works closely with Publicity, Player Relations, Player Partnerships and other internal teams to manage and strategise player engagement in media and content opportunities.

• Build and maintain relationships with agents and players to provide year-round media and communications support, understanding player schedules, preferences and overall brand objectives And serve as a resource by recommending media opportunities and providing PR or crisis communications support as needed.
• Work closely with the Publicity team to execute inbound media requests strategically, identify new outlets and placements to support player storytelling or brand objectives, contribute to the weekly Player Pitch meeting And oversee Player Opportunities and Scheduling with PGA TOUR media officials to manage player requests from internal and external stakeholders, prioritising asks and determining strategy.
• Serve as the player booking point of contact for internal teams (content, broadcast, media) and external partners (e.g.
• Golf Channel, Sirius XM, CBS/NBC), lead quarterly carwash and content captures, and serve as project manager for “PGA TOUR Media Day
• ” A new concept aligned with the future schedule that provides TOUR media partners with access to capture promotional assets such as headshots, poses and interviews.
• Track player requests (executed and declined), update the player CRM consistently, provide ad hoc and year-end reports, determine strategy for trending player or outlet declines, and manage Fan Focus Index efforts Including identifying opportunities for moving players throughout quadrants such as “Next Up” and “Rising Stars” players to increase popularity through measurable fan engagement metrics.
• Support PGA TOUR Content efforts by developing ideas, garnering buy-in from players and overseeing player involvement, including on-site execution.
• Create and maintain the Notable Quotes document to assist the Communications Team and Player Relations department.
• Share content and messaging wins, including detailed platform KPIs, with media partners and agents.

• Facilitate New Member Orientation, support Agent Certification, represent the Communications Team in first-time winner meetings and weekly Player Partnership meetings, support player sponsorship opportunities through content and earned media And oversee communications reporting on all Player Partnerships player collateral such as scorecards and winner's reports.
• Bachelor's degree in communications, Journalism, Public Relations, or a related field.
• 7+ years of experience in communications, public relations, or media relations.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Familiarity with digital publishing tools, content management systems, and social media platforms.
• Strong organisational, time management and multitasking skills with meticulous attention to detail.
• Exceptional written and verbal communication skills, including advanced proficiency in writing, editing, content creation, idea pitching, and public speaking.
• Ability to tailor messaging for diverse audiences and platforms.
• Proven ability to communicate effectively across departments and stakeholder groups, fostering alignment and collaboration in a matrixed organisational environment.
• Expected to respond to inquiries from players, agents and media members as soon as receiving, including evenings and weekends.
• Maintains a polished professional image and demonstrates excellent interpersonal skills.
• Ability to work effectively as part of a team and independently.
• Ability to travel and work flexible hours, including evenings and weekends.
• Ability to safely operate utility vehicles such as golf carts, utility carts, and shuttle carts, particularly in support of on-site tournament operations.

• Advanced degree in a related field is a plus and may be considered favourably.
• Experience in golf tournament communications, sports event management and athlete relations.