PR Manager, Performance - Global HOKA Brand Communications

The PR Manager, Performance leads the development and execution of global public relations strategies for HOKA performance product launches and brand campaigns. The role drives integrated PR strategies, messaging frameworks, and communications plans in collaboration with cross-functional teams to maximise global brand awareness and engagement. The position shapes the narrative for HOKA's performance products, elevates the brand's presence, and ensures consistent storytelling across markets.

• Create integrated global PR strategies, messaging frameworks, and communications plans for product launches and brand initiatives
• Lead campaign planning, storytelling development, and cross-functional alignment with Global Marketing, Product, Sports Marketing, and regional teams
• Identify media opportunities, partnerships, and activations that drive global brand awareness and engagement
• Lead PR strategy and execution for global events, races, product launches, and media experiences
• Coordinate media attendance, spokesperson preparation, and onsite communications support
• Partner with regional teams to ensure consistent execution and maximise earned media opportunities
• Oversee proactive media outreach, interview coordination, and press responses across global markets
• Manage HOKA's global PR agency network, including strategic direction, campaign execution, and performance
• Cultivate and maintain relationships with key performance, lifestyle, fitness, and trade media
• Track global PR KPIs including media coverage, impressions, share of voice, and placement quality
• Prepare executive reporting and campaign recaps with actionable insights
• Manage PR budget forecasting, accruals, reconciliation, and vendor coordination with Finance
• Manage and mentor direct report(s), providing coaching, feedback, and professional development
• Serve as the primary communications partner across internal stakeholders and regional teams
• Establish priorities, workflows, and best practices to ensure successful global campaign execution

• Bachelor's degree or above
• 7+ years of PR/communications experience, ideally within consumer, performance, or lifestyle brands with global scope; agency or in-house experience welcomed
• A strong network of media relationships across performance running, fitness, lifestyle, and outdoor verticals
• Proven ability to develop and execute integrated global PR campaigns from strategy through measurement
• Exceptional writing and editing skills, with fluency in brand voice and editorial instincts that cut through across markets
• Experience managing global agency networks and cross-functional stakeholders in a fast-paced environment
• Data-driven mindset with comfort translating KPIs and insights into actionable global communications strategy
• Passion for the running and active lifestyle space, with understanding of the culture, the community, and what moves people around the world
• Strong organisational skills and the ability to manage multiple workstreams across time zones and regions without losing attention to detail
• Budget management experience and comfort with financial forecasting and reconciliation across markets
• Willingness to travel internationally for events, activations, and races
• Ability to demonstrate authenticity, champion diverse and effective teams, drive strategy, cultivate innovation, deliver results, and build connection

• International media experience

• Remote, with New York City or Los Angeles preferred
• Must be able to work PST hours
• Applicants must reside in one of the following approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington

• Competitive pay and bonuses, with a variety of compensation programmes designed to foster career development, reward success, and show employees they are valued
• Financial planning and wellbeing support, including plans to protect income, pay for expenses, and invest in the future
• Time away from work to be with family, focus on health, or recharge
• Extras, discounts, and perks, from generous discounts to community-based programmes
• Growth and development opportunities and support for personal and professional development
• Comprehensive health and wellness programmes and offerings that support a healthy lifestyle