Director Corp Comm & Public Relations HK & TW

Leads corporate communication, public relations, and government affairs to create impact and business value through deep subject matter expertise in policy and stakeholder engagement. It is a forward-looking leadership position responsible for protecting and enhancing brand reputation, monitoring emerging issues, and representing the business in key regulatory and trade body forums across Hong Kong and Taiwan. The role shapes the company's external narrative, builds influential relationships, and advocates on behalf of the brand with key stakeholders.

• Identify, cultivate, and activate third-party voices (e.g., NGOs, government, advocacy groups) to support brand positioning and credibility.
• Act as a forward-looking guardian of the brand, monitoring emerging socio-political and cultural trends across Hong Kong and Taiwan, including geo-political sensitivities, and providing strategic counsel to internal stakeholders on corporate reputation, brand recovery, and narrative shaping.
• Oversee content and channel integration across PR, social, and influencer channels, ensuring alignment with brand campaigns, commercial objectives, brand values, and regional sensitivities
• Drive broader communications initiatives including media relations, digital/social campaigns, and internal communications.
• Develop the overall corporate communications strategy, implementation plans, and targets
• Ensure external communications are executed according to agreed regional strategies and plans, including evaluating PR agency investment needs and leading sourcing, engagement, and performance management where required.
• Build and maintain strong, trusted relationships with local, Chinese Mainland, and international media; proactively manage media relations to achieve positive coverage on promotional efforts and secure understanding during less favourable, sensitive developments and crises.
• Shape communications that support regulatory objectives and align with corporate reputation goals, translating complex regulatory language into clear, accessible messaging for diverse audiences while ensuring content aligns with brand guidelines.
• Lead and execute strategic storytelling initiatives to articulate the vision, brand propositions, and key priorities across multiple platforms and audiences; act as a trusted advisor and craft messages and communication content for senior leaders as required.
• Work with internal business units to formulate communication plans and content, ensuring accurate information is shared with media, securing understanding on less favourable stories/news, and mitigating or minimising negative impact of issues related to brand policies, measures, or initiatives.
• Promote the standing of the Group by elevating communication on customer propositions, sales and marketing initiatives, sustainable development, and the corporate position on key topics through all communication channels/platforms
• Oversee messaging, editorial standards, thought leadership, speechwriting, and keynote placements for Hong Kong and Taiwan leadership.
• Leverage knowledge and an established network of vendor and agency partnerships across the Hong Kong market to support the Non-Trade Procurement (NTP) team in reviewing the non-trade procurement process and related spend
• Act as a subject matter advisor on agency and vendor capabilities, pricing benchmarks, and partnership quality to inform sourcing and negotiation decisions
• Review the NTP process and provide recommendations to optimise it and drive efficiency and cost savings in non-trade related expenses
• Partner with Procurement and Finance to strengthen value for money and supplier governance, in line with global procurement guidelines.

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, Business, or related field.
• 15+ years progressive leadership in corporate communications, public affairs, or reputation management within publicly listed, global, matrixed organisations.
• Proven leadership of global teams and cross-regional communications in a complex, matrixed organisation; international corporate communications leadership experience is a typical requirement at this level.
• Exceptional strategic thinking, stakeholder influence, and executive presence, with proven ability to counsel top leadership.
• Strong crisis communications leadership and experience managing high-profile, sensitive issues.
• Deep expertise in media relations, digital and social communication strategies, content development, and brand storytelling.
• Excellent command of spoken and written English, Cantonese, and Mandarin, with strong communication and interpersonal skills.
• Demonstrated ability to navigate global multicultural environments with high ethical standards, diplomacy, and sound judgment.
• High integrity and trusted advisor capability, with the ability to influence diverse stakeholders.
• Highly resilient and adaptable, able to operate in fast-paced and rapidly evolving business environments.
• In-depth understanding of the socio-political landscape and ability to keep abreast of current affairs.
• Proven storytelling expertise, with experience shaping compelling narratives for corporate, brand, and reputation management.
• Good team player with strong people management and interpersonal skills.
• Strong media network, with proven ability to build and sustain trusted relationships with local, Chinese Mainland, and international media.
• Dynamic, adaptable, and resilient, with the ability to work quickly and effectively in the fast-changing retail industry and high-pressure situations.

• Master's degree preferred.

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