Global Senior Director Merchandising – Women's & Kids Apparel

Drives the Global Women's and Kids Apparel business strategy by defining consumer-led visions that serve the unique needs of Women's and Kids consumers across all activities, channels, and regions. It leads long-range product strategy, global line architecture, assortment direction, pricing framework, and marketplace segmentation to accelerate growth and strengthen TNF's position in Women's and Kids. The role acts as the primary voice of Women's and Kids consumers, ensuring product strategies are built around their unique needs rather than adapted from Men's product strategies.

• Drives the Global 3YP Women's and Kids Apparel strategy and category vision, and defines the long-range (3–5 year) product and merchandising strategy across all Apparel activities and classifications.
• Serves as the voice of Women's and Kids consumers, translating consumer insights, marketplace trends, athlete feedback, and regional opportunities into product strategies.
• Identifies future growth opportunities, whitespace opportunities, and marketplace shifts to strengthen the Women's and Kids businesses globally.
• Ensures Women's and Kids product strategy is built from the needs of these consumers rather than as an extension of Men's assortments, and establishes strategic priorities across technical, outdoor, sportstyle, and lifestyle segments.
• Ensures alignment across Women's and Kids businesses while developing distinct consumer, product, and marketplace strategies unique to each consumer.
• Owns global Women's and Kids line plans and assortment architecture across Apparel, developing product range strategies that define core assortments, segmentation, and growth opportunities.
• Drives segmentation across consumer, category, channel, distribution tier, and region to support sustainable growth, and balances regional curation needs with a consistent global vision.
• Ensures Women's and Kids product stories, franchises, and innovations are prioritised appropriately throughout the line.
• Defines global pricing architecture, establishing IMU targets, pricing ladders, and margin frameworks, and sets promotional and markdown guardrails in partnership with Planning and Regional Merchandising teams.
• Drives omni-channel merchandising strategies for a seamless consumer experience across DTC, Wholesale, Marketplace, and Key Accounts, partners with Planning teams to optimise in-season performance, and leads analytics, consumer insights, and business performance reviews.
• Leads the Global Women's and Kids Apparel Merchandising organisation, directly leading the Women's Classification Merchandising teams (Jackets, Tops, Bottoms, Fleece), the Kids Merchandising organisation, and the Global Merchandising team in Shanghai (UE Product Management, ELSA Product Management
• Regional Project Product Execution).
• Establishes merchandising standards, decision frameworks, and operating processes across the Women's and Kids businesses, and builds organisational capability and develops high-performing talent.
• Provides strategic leadership and alignment across Classification Merchandising, Activity Merchandising, Planning, Design, Development, and Regional Merchandising teams, and provides functional oversight to the Global Merchandising Director, High Performance & Collaborations
• For Women's and Kids product within Summit Series, Snowsports, Collaborations, Speed Projects, and Project Podium.

• Deep expertise in Global Merchandising, line planning, assortment architecture, and product management.
• Strong understanding of Women's and Kids consumer trends, marketplace dynamics, and product strategy.
• Proven ability to build consumer-led growth strategies.
• Strong commercial acumen across pricing, margin, segmentation, and marketplace management.
• Ability to influence senior leaders across a complex matrix organisation.
• Exceptional leadership, communication, and presentation skills.
• Strong analytical capability with the ability to translate insights into action.
• Experience leading global merchandising and product management organisations.
• 15+ years of Merchandising, Product Strategy, Product Management, or Category Leadership experience.
• Significant experience leading large-scale Apparel businesses.
• Strong understanding of Women's and/or Kids consumers and product creation.
• Experience managing multi-layer organisations and global teams.
• Proven track record driving growth through consumer-led merchandising strategies.
• Experience leading and developing merchandising and product management talent within complex matrix organisations.

• Eligible for additional compensation awards, which may include an annual incentive plan, sales incentive, or commission potential.
• Eligible to participate in a Long-Term Incentive Plan.

• Access to an overview of VF Corporation benefit programs, including medical plan rates; detailed benefit information is provided during the hiring process.