Senior Director, Apparel Local Creation GC

This role leads the GC Apparel Local Creation organisation within Nike's GC Local Creation function, reporting directly to the VP, Local Creation GC. The team brings together Product Management, Technical Development, Sourcing, and Costing, working in partnership with Design, Sports, Merchandising, Planning, Finance, Brand, Marketplace, and factory partners. The Senior Director will drive end-to-end product creation from concept to commercialization, balancing consumer insight, marketplace understanding, and operational excellence to deliver locally relevant products with speed, quality, and commercial impact.

• Define and execute the GC Apparel Local Creation strategy in service of GC consumer, marketplace, and business priorities
• Lead and integrate Product Management, Technical Development, Sourcing, and Costing teams
• Manage a diverse product portfolio, balancing GC growth, profitability, speed, and resource allocation
• Partner closely with cross-functional teams (Design, Sports, Merchandising, Planning, Finance, Brand, Marketplace) and factory partners to ensure alignment from strategy through execution
• Build strong relationships with GC marketplace partners and incorporate consumer and commercial insights into decision-making
• Create an environment where teams can navigate change, innovate, and continuously elevate product excellence while improving speed and ways of working
• Develop future leaders through coaching, succession planning, and talent development

• Extensive experience (10+ years) in apparel product creation, merchandising, product management, development, or related fields
• Strong expertise across the product creation lifecycle (concept to commercialization)
• Demonstrated success leading large-scale, matrixed organisations, with extensive experience managing leaders and influencing cross-functional stakeholders across the business
• Deep understanding of GC consumer insights, marketplace trends, and competitive dynamics
• Demonstrated ability to coach leaders and build inclusive, high-performing teams
• Strong business acumen with experience driving growth, profitability, and operational excellence
• Exceptional influence, communication, and stakeholder alignment skills
• Ability to lead effectively in complex, fast-paced, and evolving environments