Director, Footwear Product Line Manager, Local Creation GC

As the senior product line leader for Footwear Local Creation in Greater China, the role sets the portfolio vision and operating direction for locally relevant footwear across Nike and Jordan, NSW and Performance. It connects enterprise and brand strategies with sharp local consumer insight, establishes priorities across multiple product lines, and leads the team through key planning and creation decisions. The role sits within the Greater China Local Creation team, which creates inspiring product closer to the consumer by translating local sport, culture, style, and marketplace insights into product that resonates with consumers in GC.

• Set the multi-season vision, strategy, and portfolio priorities for Footwear Local Creation GC, translating consumer, marketplace, sport, and cultural insights into clear product opportunities.
• Lead product line management across Nike, Jordan, and Performance, ensuring distinct brand expression while driving a connected local creation portfolio.
• Guide seasonal and long-range line planning, including franchise strategy, product architecture, pricing, lifecycle, cost and margin considerations, and marketplace segmentation.
• Create alignment at critical checkpoints with Design, Product Development, Merchandising, Planning, Brand, Marketplace, and global product teams.
• Build and lead a high-performing product line management team, setting clear outcomes, coaching talent, and creating an inclusive and innovative environment with strong accountability.
• Represent the GC Local Creation footwear portfolio in senior leadership forums and communicate strategies, opportunities, risks, and decisions with clarity.
• Champion faster, consumer-led ways of working while maintaining product excellence, operational discipline, and accurate product information.

• Bachelor's degree or equivalent combination of education, experience, and training.
• 15+ years of relevant experience in footwear product management, merchandising, product creation, or a closely related field.
• Demonstrated experience leading managers and/or senior product professionals and building high-performing, inclusive teams.
• Strong record of setting portfolio strategy and translating consumer and marketplace insights into commercially relevant product plans.
• Deep understanding of footwear creation, product lifecycle management, franchise management, and line planning.
• Ability to influence senior leaders and align diverse stakeholders in a complex, matrixed organisation.
• Strong business acumen, including experience balancing growth, cost, margin, speed, and execution risk.
• Excellent written, verbal, and presentation skills in English.
• Enterprise-minded leadership with the ability to simplify complexity, make clear choices, and inspire teams and senior stakeholders around a compelling product vision.
• Deep understanding of Greater China consumers combined with strong product intuition, commercial judgment, and a passion for sport and culture.
• Curiosity, courage, clarity, and a collaborative mindset.
• Comfort navigating ambiguity, influencing cross-functional partners, and balancing consumer relevance, creative ambition, business opportunity, and executional excellence.
• Ability to build trust through transparency and actively create an inclusive environment where different perspectives improve the work.

• Chinese language capability is strongly preferred.