Director Product Incubation

This role sits within the Digital Buying & Trading team and acts as the dedicated owner of the Digital/DTC Exclusive product agenda end-to-end, from strategy and range direction through to a structured Product Incubation Process and an in-season read-and-react loop for exclusives. It serves as the single point of contact (SPOC) for digital product incubation, improving clarity and consistency of strategy communication across functions. The role works closely with Digital Excellence, Digital Business Planning & Analytics, Digital Marketing, Digital Commercial (Platforms), Digital Buying & Trading, Product BU and Demand Planning.

• Own the strategic view of the digital exclusive assortment across the responsible categories and platforms, shaping Digital/DTC exclusive strategy and range direction.
• Build and maintain the digital exclusive brief framework (CSI) and define the digital exclusive range plan (GTMSO), aligning it with GTM key milestones.
• Explore new digital range opportunities, such as KOL co-creation and gaming graphic collaborations.
• Co-work with the trading team to bring digital by-platform buy to life in order to accelerate business growth opportunities.
• Establish the Product Incubation Process and act as the digital SPOC driving it across teams, including building the digital Product Incubation plan for SMM and TM.
• Organise monthly T1 product workshops to define USP and testing approach based on the launch plan, and coordinate with Digital Marketing to prepare content and samples ahead of launch.
• Lead the seasonal kickoff and product introduction together with the Digital cross-team.
• Own an in-season read-and-react loop for exclusives, establishing tracking schemes and templates for priority products, driving data-driven insights and cross-team action plans, and generating strategic adjustments and product inputs for the next season.
• Lead, develop and coach team members, setting clear goals and KPIs across the incubation process, and develop key talent to build a solid talent pipeline and team engagement.
• Drive differentiated, store-level planning and tracking to strengthen product performance, and champion the shift to IP-driven product initiatives.

• Bachelor's degree required.
• Minimum 10 years of work experience in product, merchandising, buying or related digital commercial functions, with at least 5 years in a supervisory role.
• Fluent written and spoken English and Mandarin.
• High degree of commercial and business acumen, with strong product and consumer sense.
• Thorough understanding of online business and product lifecycle management.
• Strong sense of consumer, market and industry trends, with the ability to translate insights into product strategy.
• Ability to establish structured processes and drive them across functions as a SPOC.
• Strong analytical skills to lead in-season read-and-react and data-driven decision making.
• Effective partnering, communication and influencing skills.

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