Clubs, Teams & Franchises
Student Marketeer - CIC Sheikh Zayed
Pre-career
El Sheikh Zayed City, Egypt
in office
Part time
Marketing & BrandSocial Media & CommunityBrand StrategyIntegrated CampaignsFan Engagement
Job description
About the Role
Red Bull Student Marketeers are part of a brand and product ambassador programme described as the most dynamic and empowered in the world. They are responsible for driving the brand image and product understanding on their university campus and in their region. The programme aims to reach new consumers, excite university students, increase sales and manage the Red Bull brand at a student level.
Key Responsibilities
- Live and breathe the brand personality traits and company values, representing the brand in a premium way through everyday interactions with consumers or customers.
- Grow the user base by inviting positive trial and awareness of Red Bull through product sampling at the right place and right time, answering consumer questions and concerns.
- Build and execute an insight-driven plan that is innovative and tailored to the campus, engaging and exciting students while bringing the brand to life.
- Create a strong network, establishing and maintaining relationships with key local individuals.
- Drive brand engagement on social media using authentic content.
- Build relationships with local sales account managers and collaborate with sales to open new distribution points for Red Bull within the university campus and beyond, ensuring Red Bull is available and visible in outlets.
- Leverage relevant assets from the world of Red Bull to keep Red Bull top of mind in sales accounts.
- Ensure perfect execution of defined store standards.
- Deliver executional excellence and show love for details in all areas of the role, maintaining and upkeeping all Student Marketeer tools to ensure a premium brand image.
- Plan and report activities via the dedicated online platform in a timely manner and with accuracy.
- Share ideas and collaborate with the team through regular face-to-face and online interaction.
Required Experience & Qualifications
- Be a second- or third-year student.
- Excellent communication skills.
- Charismatic, energetic, positive and outgoing personality.
- Highly approachable and social with the ability to relate to different people in many occasions.
- Immersed in student life with thorough understanding of the university, city and region, including behind-the-scenes activities and hot-spots.
- Encompass a creative mindset and an entrepreneurial spirit, with a high sense of responsibility and initiative.
- Ability to manage part-time work and studies.
- An affinity and desire to learn and apply a new range of skills, especially marketing, negotiation and sales.
- Connected with a variety of influential groups and individuals on campus.
- Passionate about the Red Bull brand and product.
- Must have a valid driving licence.
Preferred Skills
- Ideally available to work some evenings and weekends.
Workplace
- Work is based on the university campus and in the region.
Benefits & Perks
- Flexibility over a 9 to 5 job.
- A creative working atmosphere.
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