Student Marketeer - 6th of October University

Red Bull Student Marketeers are part of a brand and product ambassador programme, responsible for driving the brand image and product understanding on their university campus and in their region. The role exists to reach new consumers, excite university students, increase sales and manage the Red Bull brand at a student level. It involves direct contact with consumers and customers, inviting product trial, and working at Red Bull events to ensure an unforgettable brand experience.

• Represent the brand in a premium way through everyday interactions with consumers and customers, living the brand personality traits and company values.
• Grow the user base by inviting positive trial and awareness of Red Bull through product sampling at the right place and right time, answering consumer questions and concerns.
• Build and execute an insight-driven plan that is innovative and tailored to campus, engaging and exciting students while bringing the brand to life.
• Create a strong network, establishing and maintaining relationships with key local individuals.
• Drive brand engagement on social media using authentic content.
• Build relationships with local sales account managers, ensuring Red Bull is available and visible in outlets and that defined store standards are executed perfectly.
• Collaborate with sales to open new distribution points for Red Bull within the university campus and beyond, leveraging relevant Red Bull assets to keep the brand top of mind in sales accounts.
• Deliver executional excellence and attention to detail across all areas of the role, maintaining and upkeeping all Student Marketeer tools to ensure a premium brand image.
• Plan and report activities via the dedicated online platform in a timely and accurate manner.
• Share ideas and collaborate with the team through regular face-to-face and online interaction.

• Second or third-year 6th of October University student.
• Excellent communication skills.
• Charismatic, energetic, positive and outgoing personality.
• Highly approachable and social, with the ability to relate to different people on many occasions.
• Immersed in student life with a thorough understanding of the university, city and region, including behind-the-scenes activities and hot spots.
• Creative mindset and entrepreneurial spirit, with a high sense of responsibility and initiative.
• Ability to manage part-time work alongside studies.
• Affinity and desire to learn and apply a new range of skills, especially marketing, negotiation and sales.
• Connected with a variety of influential groups and individuals on campus.
• Passionate about the Red Bull brand and product.
• Must hold a valid driving licence.

• Ideally available to work some evenings and weekends.