Manager, Apparels Product Creation (CCV)

Establishes and manages Lifestyle & SEA apparel operations in Asia, ensuring strategic alignment and implementation across functions in line with Business Unit and Brand direction. It develops industry-leading creative solutions for assigned concepts or categories to create a relevant, desirable and clear adidas brand image from sell-in to sellout, with focus on Inline, Speed and Rapid Creation opportunities. The role leverages factory proximity and collaborates on technical aspects, materials and speed to market to drive efficiency and margins.

• Act as a change agent in evaluating and evolving the end-to-end operating model, piloting new ways of working and strengthening supplier partnerships to improve speed, efficiency and product value.
• Manage M-3 systems with information supporting product or concept creation and go-to-market, owning FOB target setting and GIM for SEA projects.
• Take ownership from HQ after customer approval and lead end-to-end product execution through commercialisation while safeguarding design intent, quality, cost and delivery timelines.
• Coordinate large groups and meetings with HQ, sourcing and T1/T2 partners, setting agendas, driving alignment on goals, timelines and deliverables, resolving roadblocks and maintaining stakeholder relationships.
• Research and formulate price/value options while maintaining the core product brief through allocation and best practice from previous collections.
• Analyse market trends and consumer insights, collaborate with markets and key accounts, identify gaps and develop strategic plans.
• Manage and develop T2 supply-base relations to support localisation, speed to market, material pricing targets and material quality, working with the material team to build a best-in-class toolbox, and work closely with T1 to generate new working practices that advance delivery against timelines.
• Provide technical support and training for junior members participating in STA/LTA.
• Devise and drive the product process and leverage the allocation blueprint to deliver new material and design innovation while meeting gross margin and profitability objectives, and nurture, guide and challenge cross-functional departments to ensure product excellence.
• Manage tools, range plans and product overviews during creation, communicate changes to partners, create seasonal analysis and present learnings and opportunities
• Ensure product milestones are achieved in a fast-paced process and establish better working practices and process improvements with speed and flexibility.

• Extensive apparel product knowledge across Apparel, Pattern, Apparel construction, Material and Trims, with working knowledge of product marketing, costing, materials and how to work best with T1 and T2 suppliers.
• Ability to work with and influence all levels of the organisation and align external partners with core strategy, including factories and suppliers.
• Comprehensive knowledge of the product life cycle from design sketch phase to ex-factory.
• Strong business acumen in channel distribution, net sales, margin, profit and inventory within a commercially driven trade channel.
• Ability to thrive in a fast-paced product creation environment.
• Knowledge of apparel concepts in construction and development is a necessity.
• Excellent analysis and numerical skills with the ability to negotiate.
• Seeks to redefine processes and find new and innovative angles to product creation with an emphasis on speed.
• Ability to effectively present to large groups, including members of all organisational levels.
• Skill in MS Office applications (Outlook, Excel, PowerPoint, Word), Copilot and other AI platforms.
• Ability to travel internationally for T1 and T2 supplier visits and internal meetings and presentations.
• University degree or above.
• Minimum 3 years related experience.
• Equivalent education and/or experience may be substituted for degree.
• Experience in Apparel Product marketing, Development and Sourcing is stated as a necessity and an advantage.

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