Senior Manager, Apparels Product Creation (CCV)

Establishes and manages Lifestyle & SEA apparel operations in Asia, ensuring strategic alignment and implementation across functions in line with the overall Business Unit and Brand direction. It develops industry-leading creative solutions for assigned concepts or categories to create a relevant, desirable and clear adidas brand image from sell-in to sellout, with a focus on Inline, Speed and Rapid Creation opportunities aligned to customer behaviour and market trends. The role leverages factory proximity and collaborates on technical aspects, materials and speed to market to drive efficiency and margins, while managing projects and cross-functional interactions with HQ Design, Product Marketing, PD&S, T1 and T2.

• Act as a change agent and manage the evolution of the end-to-end process for the new operating model, emphasising strong supplier partnerships, piloting new ways of working and optimising processes for speed, efficiency and product value.
• Manage M-3 systems with information that supports product or concept creation and the go-to-market process, and own FOB target setting and GIM for SEA projects.
• Take ownership from HQ after customer approval and lead end-to-end product execution through commercialisation while safeguarding design intent, quality, cost and delivery timelines.
• Facilitate and coordinate large groups and meetings with HQ, sourcing and T1/T2 partners, setting agendas, following up actions, driving alignment and resolving issues or roadblocks.
• Research and formulate options to deliver price/value while maintaining the core product brief through allocation and best practice from previous collections.
• Analyse market trends, gather consumer insights, collaborate with Markets and key accounts, identify gaps and develop strategic plans.
• Manage and develop relations with the T2 supply base to support localisation, speed to market, material pricing targets and material quality, working with the material team to build a best-in-class toolbox.
• Work closely with T1 to generate new working practices that advance delivery against timelines, and provide technical support and training for junior members participating in STA/LTA.
• Devise and drive the product process and leverage the allocation blueprint to deliver new material and design innovation while meeting gross margin and profitability objectives, nurturing and challenging cross-functional departments to ensure product excellence.
• Manage tools, range plans and product overviews during creation, communicate changes to partners, own seasonal analysis and present learnings and opportunities, ensuring product milestones are achieved and processes improved for speed and efficiency.

• Extensive apparel product knowledge across apparel, pattern, apparel construction, material and trims, with working knowledge of product marketing, costing and materials and how to work best with T1 and T2 suppliers.
• Ability to work with and influence all levels of the organisation and to align external partners with core strategy, including factories and suppliers.
• Comprehensive knowledge of the product life cycle from design sketch phase to ex-factory.
• Strong business acumen in channel distribution, net sales, margin, profit and inventory within a commercially driven trade channel.
• Ability to thrive in a fast-paced product creation environment.
• Knowledge of apparel concepts in construction and development is a necessity.
• Excellent analysis and numerical skills with the ability to negotiate.
• Seeks to redefine processes and find new and innovative angles to product creation with an emphasis on speed.
• Ability to effectively present to large groups, including members of all organisational levels.
• Skill in MS Office applications (Outlook, Excel, PowerPoint, Word), Copilot and other AI platforms.
• Ability to travel internationally for T1 and T2 supplier visits and internal meetings and presentations.
• University degree or above.
• Minimum five (5) years related experience.
• Experience in apparel development and sourcing is a necessity.
• Equivalent education and/or experience may be substituted for the degree requirement.

• Experience in marketing is an advantage.

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