Senior Lead - Digital Commercial, South Korea

Is a leadership position responsible for owning the strategy and execution of the company's DTC e-commerce business in Korea. It holds full P&L responsibility for DTC e-commerce, driving sustained growth, optimising profitability, and enhancing brand presence, with a future opportunity to lead expansion into new e-commerce platforms. The position sits within the E-commerce team, a fast-paced, interdisciplinary group used to rapid turnaround times and ambitious targets.

• Develop and execute a comprehensive, data-driven sales growth strategy for the official e-commerce site, focusing on long-term sustainability and identifying new market opportunities and competitive dynamics.
• Own and manage the DTC e-commerce P&L in partnership with the finance team, setting and achieving revenue, margin, and profitability goals across all digital commerce touchpoints while maintaining a premium brand strategy and market positioning.
• Partner closely with supply chain and operations teams on demand forecasting and inventory availability to respond agilely to sales opportunities and secure optimal stock levels.
• Manage external e-commerce and performance marketing agencies in collaboration with internal performance marketing members, covering digital advertising such as NAVER and local CRM such as KakaoTalk, setting clear KPIs, monitoring performance, and ensuring cost-efficient execution.
• Govern key e-commerce partners and authorised resellers in alignment with the sales team to ensure strict adherence to brand and marketing guidelines and minimise channel or price conflicts across the Korean market.
• Spearhead the potential launch, strategic positioning, and revenue growth of the brand on local marketplaces, delivering channel tiering, tailored product assortment, and platform-specific marketing campaigns.
• Develop a scalable execution playbook for potential expansions into other major marketplace platforms.
• Act as a high-impact individual contributor with no direct reports at present, focusing on cross-functional influence and project leadership.
• Direct and collaborate with internal teams—including Sales, Marketing, Account Service, Demand Planning, and Customer Service—to foster shared accountability and drive premium business outcomes.
• Orchestrate and align external agency partners to ensure seamless, cost-efficient, and high-quality execution of local e-commerce strategies.

• Minimum 5 years of professional experience managing DTC e-commerce and local marketplace platforms, with a proven track record of driving significant sales growth.
• Proven experience in project management and cross-functional leadership.
• Excellent written and verbal communication skills, with the ability to confidently present data and strategies to senior stakeholders.
• A results-driven, detail-oriented, and proactive mindset, with the ability to operate autonomously in a fast-paced, ever-changing environment.
• Strong analytical ability, with advanced proficiency in Microsoft Excel data manipulation (VLOOKUP, IF, pivot tables, etc.) to translate data into strategic insights.
• Native fluency in Korean and business-level proficiency in English.
• Highly driven and analytical, with digital commercial expertise.

• Future opportunity to build and lead a local team based on business growth.